MarketingSherpa Publishes Buyer's Guides for Email Marketers and Email Newsletter Senders: Independent Deliverability Auditing Firms Included

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Today MarketingSherpa published two new Buyer's Guides today -- Buyer's Guide to Email Service Providers 2006 and the companion report, Buyer's Guide to Independent Email Deliverability Firms. 85 email marketing services and nine email deliverability audit services are profiled. For complete details go to sherpastore.com/store/page.cfm/2003

MarketingSherpa released two new Buyer's Guides today -- Buyer's Guide to Email Service Providers 2006 and the companion report, Buyer's Guide to Independent Email Deliverability Firms. More details at http://sherpastore.com/store/page.cfm/2003

The Buyer's Guides are designed to help marketing and publishing professionals select the right email service providers (ESP) for their needs, and judge email deliverability by using a third-party firm. The Guides assist marketers:

1) Easily compare and contrast 85 email services offered by 64 vendors to North American email marketers

2) Create a short-list of the ESPs for any budget featuring the services considered mission-critical (such as RSS feeds, Web analytics integration, and/or email design and strategy.)

3) See who hundreds of named clients from AARP to Ziff Davis use to send their email newsletters and marketing campaigns. (Complete list of named clients is available at http://sherpastore.com/store/page.cfm/2003 )

4) Determine appropriate pricing, and weigh the in-house versus outsourcing dilemma.

5) Hire an independent third-party deliverability firm to doublecheck ESP vendor delivery claims prior to making final vendor selection.

The following email vendors are profiled in MarketingSherpa's 290-page Buyer Guide to ESPs:

Accucast

Admail.net

Applied Information Group

Blue Sky Factory

BlueHornet Networks

Bluestreak

Boomerang

Broadwick Corp.

Bronto Software

Campaign Monitor

CheetahMail

Click Tactics

COG1

Constant Contact

Convio

CoolerEmail

Delivra

Digital Connexxions Corp.

DoubleClick Email Solutions

EchoMail

eLawMarketing

EmailLabs

Emma

Epsilon Interactive

eWayDirect

ExactTarget

FireDrum

Fishbowl Marketing

GOT Corporation

Groundspring.org

Harte-Hanks Postfuture

IMN Inc

Informz

Innovyx

Internet Production

iPost

JangoMail

LaunchFax.com

Listrak

L-Soft international

Lyris Technologies

MailerMailer LLC

Mansell Group

Mediaplex

NetLine Corporation

NetNewsdesk.com

nTarget

Premiere Global Services

Proximity Marketing

Quris

Responsys

Savicom, Inc

Sevista

Silverpop

SKYLIST

SmartSource Corporation

Sparklist

STE Corporation

SubscriberMail, LLC

TailoredMail

Topica

Twelve Horses

VerticalResponse

WhatCounts

Yesmail

In addition, the following independent email deliverability vendors are profiled:

DeliveryMonitor.com

eDiagnostix

EmailReach

Habeas

IADB Email Senders Accreditation Program

Lyris EmailAdvisor

Pivotal Veracity

ReturnPath

Socketware

Review copies of both Buyer's Guides are available to accredited press, writing for related publications by contacting customer service at (877) 895-1717. More information, including table of contents are available at

http://sherpastore.com/store/page.cfm/2003

About MarketingSherpa, Inc.

MarketingSherpa is a research firm publishing a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 500+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning site http://www.MarketingSherpa.com.

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