Carmen's Cupones y Consejos and SAMY Salon Systems, Wins Latino Marketing Award
Carmen's, the leading U.S. Hispanic Co-op Direct Mail program, wins Latino Marketing Awards for SAMY Products Campaign in the category of Advertising, Ongoing Product Cosmetics Campaign.
Aliso Viejo, CA (PRWEB) November 17, 2005 -- Carmen’s is at it again! This time sharing the spotlight with SAMY Salon Systems, an advertiser in Carmen's, as the winner in the category of Advertising, Ongoing Product Cosmetics Campaign at the 4th Annual Latino Marketing Awards, held on November 10th in Burbank, California. The award was proudly received on behalf of SAMY by Carmen's Founder and President, Mr. Shayne Walters.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach millions of Hispanic households nationwide with each mailing, for as little as four cents per household. We are happy to hear the success stories that our clients bring to us everyday. Client’s like SAMY, GEICO, General Mills and STAPLES, have been able to see a significant ROI from their advertising in Carmen’s. And now to be recognized in the industry through this recent award, it just feels great and we’re looking forward to an even better year in ’06.”
The Carmen’s program offers advertisers a unique opportunity to communicate directly with US Hispanic households, the largest growing minority segment of the population. It reaches millions of Hispanic homes per mailing in 11 states and in the top 17 U.S. Hispanic markets. It arrives in an attractive 6” x 9” flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Mr. Walters continues, “we’ve had a great year. Many great brands like SAMY's are participating in Carmen’s, and the interest continues.” Carmen’s next mailing is in January 2006. If a company does not have existing materials and wishes to participate in the program, Carmen’s can create an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
For more information on the Carmen’s Cupones y Consejos® (Carmen's Coupons, Tips and Advice) co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390.
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