PlayFon Launches New Version of JavaGames Portal

PlayFon, a leading international provider of wireless entertainment announced the launch of a new version of JavaGames mobile games portal. The Russian version can be found at www.JavaGames.ru.

(PRWEB) November 18, 2005 -- PlayFon, a leading international provider of wireless entertainment announced the launch of a new version of JavaGames mobile games portal. The Russian version can be found at www.JavaGames.ru.

PlayFon was first to introduce Java-games in the Russian market back in November 2003. Simultaneously, the company created the debut version of JavaGames, which became its first Internet project. www.JavaGames.ru offers the vastest collection of mobile games in Russia. By November 2005 it numbers more than 2200 applications. The English (www.PlayFon.co.uk) and Swedish (www.JavaGames.se) versions were brought out this year as a part of PlayFon’s vending operations in these countries.

PlayFon invested sizable efforts and spent more than 6 months on the new version of JavaGames. The company commissioned one of the best New York developers to work out a new design; PlayFon’s IT-experts elaborated the content management system for the new portal. PlayFon synchronized the launch of the new version and an active promotion campaign of JavaGames in Internet.

Currently, the vast majority of Russian content-providers do not pay enough attention to development of Internet-resources. Consequently, the quality of these web-sites leaves a lot to be desired. “In our opinion there is no reason to be skeptical about web-segment as a promotion channel for mobile services. PlayFon is satisfied with the results shown by its Internet-projects and believes that this avenue has a great promise. The impressive performance of similar online-projects by Apple (iTunes) and Microsoft (MSN Music) with downloads amounting to hundreds millions yearly, suggests that tomorrow is with such services” PlayFon Vice-President Vladimir Borodin said.

PlayFon analysts hold that JavaGames portal will be conductive to attracting a new breed of users seeking unbiased information on tendencies and novelties of gaming industry.

Mobile gaming is the top priority for PlayFon’s business development. The company has been held the leading positions in this segment since 2003. According to J’Son & Partners, currently PlayFon controls 43% of the Russian mobile games market. For PlayFon JavaGames is not a mere extra sales channel. “We are looking forward to seeing further development of rapidly growing game market. PlayFon hopes that this portal will be a universal “entrance gateway” to the mobile games world for both novices and experienced users. The project united a highly qualified team of editors, columnists and designers. Every day visitors can read fresh news of gaming industry, interesting articles and opinions as well as game reviews. User-friendly navigation allows game searching in three different ways – by name, by genre and by publisher” PlayFon’s Head of Information Ilya Gorodetsky noted.

PlayFon is bent on making JavaGames a fully interactive portal enabling visitors to discuss gaming news, latest releases of the leading game developers and publishers. In the nearest future a branchy system of forums will be created at www.JavaGames.ru. The launch of the Russian version of the site is the first step on the path to a multi-language mobile games portal. PlayFon’s European office in Stockholm has already started working on the English and Swedish versions of JavaGames.

About PlayFon:
PlayFon, an international provider of wireless entertainment offers a wide range of services in Russia, UK, Sweden and Ukraine. PlayFon is a leader of Russian mobile game market. The company is listed among top10 Russian content-providers. PlayFon was first to introduce Java and mophun games, video and ringtones in MP3 format in the Russian market of mobile content.

For additional information, please call +7 (095) 783-0525 or visit us at corp.playfon.com

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