Spunlogic Launches Websites for The Georgia Aquarium and Brand Atlanta

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This month Spunlogic launched two websites that are integral to the City of Atlanta’s economic development. The Georgia Aquarium website, georgiaaquarium.com, was launched on November 1st, and on November 10th the new website for the City of Atlanta, atlopen.com, was launched in conjunction with The Brand Atlanta Campaign.

This month Spunlogic launched two websites that are integral to the City of Atlanta’s economic development. The Georgia Aquarium website, http://www.georgiaaquarium.com, was launched on November 1st, and on November 10th the new website for the City of Atlanta, http://www.atlopen.com, was launched in conjunction with The Brand Atlanta Campaign.

The Georgia Aquarium, along with their advertising agency, Grey Worldwide Atlanta, chose Spunlogic as their Interactive Agency of Record early in 2005. Spunlogic is tasked with enhancing and maintaining the aquarium’s website, including the addition of flash games, e-commerce, email marketing and online advertising. “The Georgia Aquarium is going to be one of the biggest attractions the state has to offer and we took our search for an interactive agency to partner with very seriously,” says Mark Goldman, President of Grey. “Our relationship with Spunlogic and their experience in understanding online behavior made the decision to involve them in the project very easy. We’re excited to have them on board.”

The Georgia Aquarium opens its doors on November 23, 2005, and will enhance Georgia tourism and provide local residents with a world-class entertainment attraction they will want to visit again and again. It will anchor downtown’s revitalization efforts, a benefit to both the city and the state, expecting to attract more than 2 million visitors in the first year, create more than 200 job opportunities and offer hundreds of additional volunteer positions. The website address is http://www.georgiaaquarium.com.

The Brand Atlanta Campaign is a public/private initiative, inspired by Mayor Franklin's New Century Economic Development Plan, which will aid in the goal of creating 60,000 new jobs by 2009. The Brand Atlanta Campaign will proactively position the city and its hospitality, entertainment and tourism offerings to visitors, residents and businesses. Spunlogic was chosen as the campaign’s Interactive Agency of Record in mid-2005 with the main objective being to launch the website for the city on November 10th. Spunlogic will utilize its expertise in online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications in collaboration with the Campaign’s advertising agencies, Grey Worldwide Atlanta and Lattimer Moffitt Communications, to bring Atlanta’s new identity to the web. The website went live in conjunction with the "Celebrate Atlanta Open House” event which unveiled the comprehensive, integrated marketing effort to brand the City of Atlanta and boost economic development. The website address is http://www.atlopen.com.

Spunlogic has been working with Atlanta organizations since it’s inception in 1998. This includes The Georgia Aquarium, The Brand Atlanta Campaign, the Beltline Partnership, the Atlanta Convention and Visitors Bureau and the Atlanta Development Authority.

About The Georgia Aquarium

The Georgia Aquarium will open in Atlanta, Georgia on November 23, 2005, as one of the world’s largest aquarium facilities. With more than 8 million gallons of marine and fresh water, and more than 100,000 animals of 500 different species, the Georgia Aquarium is a gift to the people of Georgia from Bernie Marcus, co-founder of The Home Depot, and his wife Billi, through the Marcus Foundation. The Aquarium will be overseen by a nonprofit corporation run by a board of directors. The mission of the Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibitions and programs of the highest standards, offering engaging and entertaining visitors’ experiences, and promoting the conservation of aquatic biodiversity throughout the world. Additional information on the Georgia Aquarium can be found at http://www.georgiaaquarium.com.

About The Brand Atlanta Campaign

The Brand Atlanta Campaign, launched in February 2005, was inspired by Mayor Shirley Franklin's New Century Economic Development Plan. The Campaign is a public/private initiative focused on creating a new, compelling brand identity and integrated marketing plan for Atlanta. The Campaign works in partnership with the Atlanta Committee for Progress (ACP). The ACP, chaired by A.D. "Pete" Correll, chief executive officer and chairman of Georgia-Pacific Corp., collaborates with the City of Atlanta on economic development initiatives, advises and guides business recruitment efforts and capitalizes on synergies between city government, business and community leadership. The Brand Atlanta Campaign committee includes volunteers from diverse backgrounds such as city government, civic organizations and local businesses. For more information, please visit The Brand Atlanta Campaign online at http://www.atlopen.com.

About Spunlogic

Spunlogic, (http://www.spunlogic.com) formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at 404.806.6970.

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Jeff Hilimire
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