Dovgan Admiral Vodka Launched Just in Time for a Russian Winter; Genuine Russian Vodka Brand Is Warmly Received by UK Bar & Spirits Industry

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Dovgan Admiral, a genuine, warming Russian vodka, has been launched in the UK just in time for the sub-zero temperature that are anticipated this winter. For over 100 years Russians have warmed themselves with this original vodka brand. Even pre-launch, Dovgan has been making quite a stir in the bar industry with experts delighting in its smoothness, its warm heart with a hint of sweet vanilla and a distinctive peppery finish. Dovgan is now available in select bars and via online off-licenses.

Blue Planet Spirits, the UK importer and distributor of sophisticated alcoholic beverages, today announced the launch of Dovgan Admiral, a genuine, warming Russian vodka, just in time for the sub-zero temperatures that the UK is anticipating this winter.

Traditionally Russians like their vodka neat to warm themselves through such freezing conditions as the ones we are expecting at the moment. To them, vodka that tastes of nothing is for people who don’t like vodka. Dovgan is for people that do. It’s smooth, has a warm heart, a hint of sweet vanilla and a distinctive peppery finish.

Unlike other so-called Russian vodkas, this is the genuine article. It’s not just vodka with a semi Russian name and it’s not a vodka made in Russia exclusively for the export market. It’s made by Russians in Russia for Russians and until now Dovgan was only available in Russia.

Since 1901, through all the revolutions and uprisings, the distillery Buturlinovskiy, Russia’s oldest, has steadfastly continued to produce vodka. The Dovgan Admiral recipe itself is even older than the distillery dating from 1885. Dovgan is the only national vodka brand in Russia that is made in just one distillery so uniquely it’s a single estate brand. It also means the Dovgan that is now available in the UK is exactly the same as the Dovgan drunk across the whole of the Russian Federation.

Even pre-launch, Dovgan has been making quite a stir in the bar industry, the quotes below are just some of the accolades that it has been receiving.

“Dovgan Admiral has a naturally polished soft lusciousness akin to many of the super and ultra premium vodkas, but without the typical glycerinesque syrupiness”’

Michael Butt - Theme Barman of the Year 2003

“Dovgan Admiral is a clean, honest, Russian vodka that translates elegantly into a multitude of classic and innovative drinks....it is destined to be the supernova within the constellation of vodkas.”

Alex Fitzsimons - Bar Consultant

'Dovgan is for me a refined spirit with an elegant body and soft finish, very pleasant to drink neat or on ice or chilled or as a tonic. I am fascinated of its versatility within its complexity that makes it a very good cocktail ingredient.”

Gian-Carlo D'Urso - Bar Manager, Hakkasan, W1

“Dovgan, well what can I say...its a smooth, clean and neutral in style, but with enough depth to carry a discernible character of its own. Weighty mouthfeel, and well rounded with balanced alcohol, with a rustic traditional feel.”

Andy Pearson - Operations Manager, Roast, SE1

"Dovgan is a traditional Russian vodka which is well balanced, has plenty of flavour and is exceptionally smooth on the finish"

Philip Quellyn Roberts - Wine and Spirits Buyer, Annabel's, W1

“For the UK market, Blue Planet Spirits has insisted that the recipe for Dovgan Admiral remains exactly the same and that the label be almost untouched,” commented Matthew Barnett, Managing Director of Blue Planet Spirits. “So yes, a lot of the copy on the bottle is still in Russian and the bottle has a traditional styling but that’s the point, Dovgan is a genuine Russian vodka that has stood the test of time and is a contemporary Russian brand that will be equally at home in the UK market.”

Other Russian vodkas are made from a common spirit base bought in from ex-Government owned producers. The owners of Dovgan produce their own refined spirit base. It is this spirit base, the exclusive use of mineral water drawn from the natural well the distillery is built over and the unique sand column purification process that gives Admiral its exceptionally clean, distinctive taste.

Dovgan is available throughout London at high-quality style bars like The Circus, W’Sens and Anam with distribution through Coe Vintners and Venus. Dovgan is also available at retail from http://www.drinkon.com and http://www.drinkshop.com. With a comprehensive marketing programme and bar support programme in place, Dovgan looks set to take 2006 by storm.

For more information, please call 0870 060 3980 or visit http://www.dovgan.co.uk

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Jennifer Potts