WAND Announces the Launch of a Brand New Local Search Taxonomy

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The taxonomy is the most comprehensive and complete collection of local search terminology ever developed.

WAND, Inc., the leading developer of e-commerce related taxonomy and classification systems, has today announced the release of its new Local Search Taxonomy, containing nearly 750,000 terms. The new taxonomy is built using the same taxonomic structure that is the foundation of WAND’s B2B product and service taxonomy. Terminology used to build the new Local Search Taxonomy was gathered from rigorous analysis of major search engine query logs and meta-data in local search environments on the Internet.

After a decade of building and licensing B2B vocabularies, this launch marks an aggressive move into the local search and B2C taxonomy space by WAND. The Local Search Taxonomy significantly improves search results for local search by expanding the universe of recognized search queries and pointing to relevant and consistent listing results. Mappings from the taxonomy to 8 digit SIC codes and to normalized YP headings allow easy integration into existing data within any local search platform. WAND plans to continuously add to and refine the taxonomy to ensure that the most relevant local search terminology is always included.

Ross Leher, WAND’s CEO, commented that “we are very pleased to be introducing our local search taxonomy into the marketplace and expanding our taxonomy library to cover the B2C and local search space. This new taxonomy is the result of applying more than a decade of experience building structured vocabularies to the needs of local search. Users of local search sites are tired of having their searches return irrelevant and inconsistent results - or worse - no results at all. The WAND Local Search Taxonomy solves these problems, and consequently provides a superior user experience. Equally important is the enormous benefit the taxonomy brings to the advertisers by ensuring that a larger number of more targeted customers are directed to their listing.”

About WAND, Inc.

Since 1995, WAND, Inc. (http://www.wandinc.com) has developed structured multi-lingual vocabularies with related tools and services to power precision search and classification applications on the internet. From our custom travel, jobs and skills, and medical taxonomies to our cornerstone and product and service taxonomies, WAND's taxonomies are well-structured, deep, precise, and best in class.

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Mark Leher
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