Cincinnati (PRWEB) November 17, 2005
R.O.Why! Marketing today announced that as a result of the growing demand for its integrated marketing consulting services, the company has expanded office space and appointed marketing veteran Tom Jones as director of client services. Jones brings more than 16 years of marketing industry experience to R.O.Why!, most recently filling public relations and integrated marketing communications roles for Intrieve Inc., (now Harland Financial Solutions), a provider of technology to U.S. financial institutions. Jones will provide day-to-day support for R.O.Why!’s clients by managing project goals, production schedules, resources and deliverables.
“With the growing competitive marketplace, companies are demanding more accountability from their marketing teams,” said Brian LeCount, founder of R.O.Why! Marketing. “Like sales, IT and finance, marketing efforts need to drive measurable results to warrant continued investment. Very few companies have the resources and expertise to measure the effectiveness of their marketing programs, and as a result, they are turning to outside agencies, such as R.O.Why! Marketing, to bring specialized talent, discipline and accountability to their marketing departments.”
A diligent focus on results has driven rapid growth at R.O.Why! Marketing since its beginning in 2003. Showing no signs of a slowed pace, revenues are up over 100 percent in 2005, and the firm expects at least 50 percent growth in 2006.
LeCount added, “We welcome Tom to the company during this very exciting time. Tom brings a complementary skill set that will add significant value to client relationships, and expand our capacity to help even more businesses grow. Tom is well known and trusted in the Cincinnati business community, and I will count on his expertise to contribute to the development, direction and implementation of successful marketing strategies and programs to drive growth for our clients. I look forward to his contributions towards the ongoing success of our firm.”
Prior to Intrieve, Jones served as a marketing associate for Clear Insight, a start-up business and corporate brand integration firm focused on mergers and acquisitions. Between 1996 and 2001, Jones worked in various marketing positions for Attachment Corporation, a $395 million business-to-business software company. During his time at Attachment, he served as the tactical bridge between strategic planning and creative services, managing ad agency relationships, corporate branding, marketing, packaging and web design, and public relations.
“I am excited about the opportunity to work with Brian in developing innovative marketing strategies for clients and measuring their success,” said Jones. “In just over two years, Brian has built a successful firm that continues to deliver strong return on investment (ROI) for its clients. He has a firm grasp of what it takes to effectively market a business, its products and solutions, and he applies that understanding to drive impressive marketing results. I look forward to working with him to capitalize on the growing demand for accountability in the marketing function.”
Jones also worked as the manger of advertising and promotions for Sub-Zero Products in Cincinnati from 1993-95. From 1989 to 1993, Jones was the marketing and promotions coordinator for the University of Cincinnati, where he was responsible for all advertising, PR, special events and creative for the university’s $17 million retail bookstore operation. Jones earned two bachelor’s degrees (communications, radio and television) from the University of Arizona.
About R.O.Why! Marketing
R.O.Why! Marketing is a Cincinnati-based marketing communications firm focused on developing innovative strategies that produce measurable return on investment (ROI). The firm designs, implements, and measures on- and offline marketing campaigns that include advertising, direct marketing, public relations, and interactive strategies that build powerful brands, engage target markets, and drive profitable sales for clients. R.O.Why!’s success is driven by strong partnerships with clients and an unshakable commitment to growing their businesses. For more information on R.O.Why!, visit http://www.rowhymarketing.com or call 513.791.8670.
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