Boca Raton, FL (PRWEB) November 19, 2005
Well Traveled Tours (http://www.welltraveledtours.com) launches today as a new direct-to-consumer tour company designed to fulfill the growing baby boomer demand for wellness lifestyle vacations. The company is the first wellness travel company to offer vacation packages designed by professional travel writers.
To help raise its profile to the consumer, Well Traveled Tours is offering a “Healing Vacation in Hawaii” contest. The winner will receive a round trip airfare for two from North America and 7 days to enjoy the luxury of Hawaii’s paradise surroundings while staying at Kona´s newest gem, The Sheraton Keauhou Beach Resort and Spa. Consumers can sign up for the contest at http://www.welltraveledtours.com. Deadline for entry is March 1, 2006. The winning entry will be announced on or about March 15, 2006.
Each Well Traveled Tours vacation contains three key elements: Fitness and Healthy Lifestyle, Spa and Relaxation, and World Discover/Self-Discovery. Examples of tour activities include yoga or cooking under the Fitness and Health Lifestyle category, and massages and meditation under Spa and Relaxation. Self-Discovery/World Discover activities range from coaching seminars, to classes on local cultures.
Accommodations include four star luxury resorts that are well known for their spas and comprehensive gym facilities. Hotels are also chosen for their close proximity to tourist and entertainment areas to encourage Well Traveled Tours participants to see the city on foot.
Betty Alexander, president of Well Traveled Tours, explains, “We wanted to create a service that would appeal to the Baby Boomer interested in embracing an active and balanced lifestyle. Research has shown that this demographic loves to travel, has the disposable income, and is increasingly concerned with wellness issues – from eating right and fitness to finding quality time for themselves and re-examining their life goals.”
Well Traveled Tours brings a broad definition of wellness to its vacation packages. “We believe in balance and moderation but also in fun. We’ll offer yoga and meditation but you’ll also find us enjoying a glass of fine wine and a decadent seafood dinner in Puerto Vallarta. You’ll see us trekking through a Thai jungle on an elephant but coming back to the hotel in time for a relaxing massage and a nap around the pool.”
According to the Travel Industry Association of America’s (TIA) Domestic Travel Report, Baby Boomers generate more travel than any other age group in the U.S., registering more than 241 million household trips a year. Mature travelers (age 55+) took 31 per cent of all household trips. Baby Boomers are also the most affluent group, with 44 per cent having an annual income of $75,000 or more.
Alexander adds that in conceiving Well Traveled Tours, input from industry professionals was critical. “We decided the best way to design a vacation was to consult with the professional travel writer since they have stayed at the hotels and eaten the restaurant food. We also wanted to go beyond the typical packaged tourist experience. We wanted to offer them the exceptional – the very best that a travel writer has experienced.”
Anne Dimon, travel columnist and founder/editor of traveltowellness.com is one of those travel writers who will be hosting January’s Mexico trip. “Well Traveled Tours is on the forefront of an emerging travel niche,” she says. “The wellness vacation is going to be the hot new category especially for Baby Boomers who want to be more pro-active in managing a wellness lifestyle. The natural extension is to carry that wellness zeal over into their vacation time.” Dimon is already designing upscale wellness vacations for Travel to Wellness that she herself will host, but “the marketplace needs more – more options, more destinations. Well Traveled Tours will help feed the growing demand.
Destinations will be selected for their reputable wellness offerings with vacations ranging from get-away weekends to longer overseas excursions. Beginning January 1, 2006 trips to Puerto Vallarta, Mexico, Hawaii and Thailand will be offered. The company will continue to add new wellness tours to Italy, France, Alaska, Canada and more.
A sampling of tour highlights include:
Puerto Vallarta – a one week adventure with hiking through jungles in the Sierra Madre foothills, a unique temazcalli (ancient purifying sweat-lodge ritual dating back to Aztec times), therapeutic massages and body wraps, snorkeling, and daily yoga lessons.
Hawaii – a seven day package to The Healing Island includes native spa treatments, a Hawaiian luau, a cleansing and healing ritual at one of the island’s sacred sites, and a geological trip to Volcanoes National Park. Susanne Sims, the author of Healing Vacations in Hawaii will host the tour.
Thailand – a two week tour that starts in Bangkok, where travelers will discover the pleasures of the ancient Thai massage and visit the Baan Dvara Prateep Wellness House to practice meditation and deep-breathing techniques. In the moated city of Chiang Mai, visitors will learn about the culture and traditions of hill tribes over dinner, bathe an elephant, take a trek through the jungle to dine and dance with the tribal people and receive a blessing from a Buddhist monk. Anita Draycott, travel journalist and managing editor of GolfStyle magazine will host this vacation.
Prices for hosted tours are competitive with major tour operators, starting at approximately US$1500/per person based on double occupancy (land only). Tours are sold online at http://www.welltraveledtours.com or through 1-888-WELL-ALL (1-888-935-5255). Flight arrangements and extended accommodations can be made through the customer’s travel agent or through Well Traveled Tours’ affiliated partner, Lorraine Travel. Lorraine Travel, founded in 1948, is one of the largest privately owned travel management companies in Florida, with significant resources in both Corporate Travel Management and Personal Vacation Travel Planning (http://www.lorrainetravel.com).
About Well Traveled Tours
Well Traveled Tours is a Boca Raton-based company offering wellness vacations designed by professional travel writers. Vacation packages to world destinations will appeal to travelers aiming to balance the pressures of hectic jobs and busy lives while making time for laughter, family, friendships and a little pampering. Each vacation package contains three key elements: Fitness and Healthy Lifestyle, Spa and Relaxation, and World Discover/Self-Discovery.
Betty Alexander, President, Well Traveled Tours, 888-935-5255,
Michelle Magee, PR Consultant, Xposure PR, 905-326-7010