London, United Kingdom (PRWEB) November 20, 2005
Gay Times and Diva magazines in partnership with Out Now Consulting have undertaken the most comprehensive independent analysis of lesbian and gay lifestyles, experiences and social attitudes in the UK.
Results were analysed this month and results valuing the gay honeymoons market are released today.
As the new Civil Partnership Bill for gays and lesbians becomes law on 5 December, the report reveals that there will be an explosion of happy couples registering their partnership, marrying and even celebrating their union with honeymoons.
"There are nearly three million lesbians and gays in the UK and up to 70% of them are in a committed relationship with many intending to register their Civil Partnerships with municipal authorities," said Ian Johnson, director of Out Now and author of the report. "The results of the Out Now 2005 Diva and Gay Times Readers Surveys indicate a total of up to 274,000 couples in the UK are expected to marry after the laws take effect, which means that gay honeymoons are going to boom and become as much as a 600 million pound (USD$1.03 billion) new market opportunity. The travel industry should be educating themselves now to understand how to better position their products to attract this lucrative new market. Most airlines, hotels and destinations in the US, Europe and around the world are yet to understand the impact this new market segment can have on their businesses. The travel industry globally needs to prepare for this if they want to tap into this new 600 million pound UK gay honeymooners market opportunity. Tourism businesses can look at tailoring their gay marketing strategies by investing in the areas of market research, product and service delivery, staff training and improved advertising if they are going to ensure they share in these profits."
The new Out Now research also analyses preferred destinations for lesbian and gay travellers revealing which locations could most likely cash in on this large UK gay honeymoons niche tourism market.
Diva magazine is the leading European media product for lesbian women and Gay Times is the UK and Europe’s largest publication for gay men.
Of the readers surveyed in relationships the proportion who intend to register their relationship is as follows:-
70% of Diva readers are currently in a relationship and 29% are single. 48% of the Gay Times sample were single, 50% were in a relationship.
Of the female couples 43% preferred the option of registering their Civil Partnership to full marriage (38%), whereas with Gay Times 51% preferred Civil Partnership to full marriage (29%).
54% of the Diva sample intend to register their partnership from December 2005 onwards, compared to 39% of the Gay Times sample.
71% of the lesbian couples intend to take a honeymoon afterwards, compared to 57% for gay male couples.
"The results from this survey indicate that the 'Pink' economy is still strong and this research offers the most detailed insight about the attitudes and lifestyles of the UK lesbian and gay markets," according to Kim Watson, Head of Media for Gay Times and Diva magazines.
The average income of lesbian respondents is £21,593 per annum, rising to £24,783 per annum for those working full-time.
The average income of gay male respondents is £28,841 per annum rising to £34,168 for respondents working full-time.
These figures are considerably higher than the UK national averages for men and women in general.
Most recently published UK national average wage is £18,531 for women in full-time work and £24,236 for men in fulltime work (source: ASHE Gender Pay survey 2004).
Notes to editors:
Publication of this information must be credited as the "Out Now Consulting 2005 Gay Times and Diva Reader Surveys", for copyright reasons.
The report by Out Now Consulting, was undertaken following independent research with more than 1,000 readers of Diva and Gay Times magazines between March and September 2005. Sample size is 1118 respondents.
Gay Times and Diva (published by Millivres Prowler Ltd.) are Europe's best selling gay and lesbian glossy news stand magazines.
Established in 1992, Out Now Consulting is a leading source for gay marketing knowledge and is a global gay market agency relied upon by brands targeting lesbian and gay customers. Services include Training, Advertising, Public relations, Market research and Strategy development. Out Now clients include IBM, Toyota, German National Tourist Office, Qantas Airways, British Tourist Authority, Lufthansa, South African Tourism and Citibank.
For further information please contact:
Ian Johnson, Director, Out Now Consulting
landline: +32-2-514 6443
mobile: +32-4737 60886
Kim Watson, Head of Media, Millivres Prowler Ltd.
landline: +44-20-7424 7460