Validar Corporation Announces Release of Full Measure Lead Management Portal

New features allow Value Added Resellers to deliver Key Post Event Report Analytics to Exhibitors and Show Managers.

(PRWEB) November 18, 2005 -- Validar™ Corporation, a leading provider of interactive marketing campaign and event measurement software, today announced the expansion of Validar’s Product line to include a new Full Measure™ Lead Management Portal. This new portal allows Value Added Resellers to offer a rich suite of reporting tools and analytics to their clients enabling them to measure the effectiveness of their Campaign and Event investments in real time during an event.

At the heart of the Full Measure™ Lead Management Portal , is a fully integrated Full Measure upload utility that automatically posts on line exhibitor based event specific goals and objectives directly from the show floor with a click of a button. Now Event Producers and Exhibitors can post customized data online ranked and categorized by customer type or product type at anytime during an event. This new release includes several new administrative features which allow exhibitors create a unique and very powerful graphical view of their leads by any criteria they desire, such as territory, lead value, or product type.

“Exhibitors and Event Producers are struggling every day to measure the effectiveness of their efforts and they require a tool that provides the customized analytics based upon their specific goals and objectives,” said Victor Kippes, President for Validar Corporation. "With the Full Measure™ Lead Management Portal, Exhibitors can now post their data on line at anytime during the event for the rest of their organization to log on and see.” “In addition, Exhibitors today are struggling to distribute their leads to Sales for follow-up. With our Portal, not only can you separate your leads by territory, product type or customer type, you can also deliver a specific value on each based upon their propensity to buy. Sales Representatives require leads to be qualified and will respond quicker when leads are pre-qualified with information specific to their needs,” stated Kippes.

“Our engineers have worked very hard to automate the process of connecting marketing efforts to sales and this Portal provides a tremendous amount of value to both entities,” continued Kippes.

To learn more about Validar’s Measurement and Collaboration Tools, please visit http://www.Validar.com.

About Validar
Validar™ Corporation is the leading provider of interactive marketing campaign and event software. The patented Interactive System is a proven communications tool that makes any web content interactive. The Full Measure™ system is the world’s first fully interactive event measurement system. Formerly a venture-funded company, Modern Mind is now privately and majority owned by its employees. Validar’s customers include a growing list of Global 1000 companies.

Additional news and information about the company is available at http://www.Validar.com/

For more information, contact: Victor Kippes, victork@validar.com (206)264-9151 x8530

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