William McDonough, Sustainable Design Expert to Keynote SBIC’s Ecobuild and AEC ST Federal

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Recognized as a “Hero for the Planet” by Time Magazine, Mr. McDonough will share his insights on sustainable design and development in a keynote address entitled “Cradle to Cradle Design - From Chemicals to Countries," McDonough will make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.

Exton, PA – November 17, 2005 – World-renowned architect, designer, and winner of three U.S. presidential awards, William McDonough, FAIA will present a keynote address at the Sustainable Buildings Industry Council’s Ecobuild and AEC-ST Federal. The address, sponsored by Mechoshade, will take place Dec. 14, 2005 during the event which runs Dec. 13-16, in Washington, DC at the Washington Convention Center.

Recognized as a “Hero for the Planet” by Time Magazine, Mr. McDonough will share his insights on sustainable design and development in a keynote address entitled “Cradle to Cradle Design - From Chemicals to Countries," McDonough will make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value. Both private and public sector design and construction professionals working on Federal projects will benefit from learning more about hopeful, nature-inspired design principles that are making industry both prosperous and sustainable.

Founding principal of William McDonough + Partners and principal of MBDC, LLC, "William McDonough is about new concepts for what his firm calls ‘the next industrial revolution.’ With his product development firm MBDC, GreenBlue design guidelines, and books such as Cradle to Cradle, McDonough is moving at light-speed trying to make us aware of the urgent priorities of the next decade,” notes Kalin.

Jan Berman, president of Mechoshade adds, “Mechoshade’s sponsorship demonstrates our support of the Ecobuild Federal event in delivering the message of sustainability. It is the perfect place for us to help share Mr. McDonough’s vision with the entire building team.”

Speaker with a Depth of Experience
William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the residential Award for Sustainable Development (1996), the National Design award (2004); and the Presidential Green Chemistry Challenge award (2003). Time magazine recognized him as a “Hero for the Planet” in 1999, stating that “his utopianism is grounded in a unified philosophy that – in demonstrable and practical ways – is changing the design of the world.”

Mr. McDonough has been a leader in the sustainable development movement since its inception. He designed and built the first solar-heated house in Ireland in 1977 while still a student at Yale University and designed the first "green office" in the U.S. for the Environmental Defense Fund in 1985. Mr. McDonough was commissioned in 1991 by the City of Hannover to write The Hannover Principles: Design for Sustainability, the official design guidelines for the 2000 World's Fair. He and German chemist Dr. Michael Braungart co-authored Cradle to Cradle: Remaking the Way We Make Things (North Point Press, 2002), which has
now been published in German, Italian, Spanish, Chinese, and Korean translations.

Mr. McDonough is founder and principal of two design firms: William McDonough + Partners, Architecture and Community Design, which has created numerous landmarks of the sustainability movement since 1981; and McDonough Braungart Design Chemistry which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization. Mr. McDonough and his firms have received numerous national and international architectural, environmental, industrial and design awards for their work.

About SBIC’s Ecobuild and AEC-ST Federal

SBIC’s Ecobuild Federal focuses on sustainable land development practices, design, products, and tools to improve the affordability, energy performance, and environmental soundness of America's built environment. This event addresses the special needs of those who design, build, and manage government facilities. AEC-ST Federal “Lifecycle Strategies for the Built Environment” examines technology tools and methods to improve the use and sharing of information in multiple data formats both within and between each stage of the built environment lifecycle. Attendees include representatives from all segments of the public sector plus private sector professionals from the entire building and construction industry.

About Sustainable Buildings Industry Council (SBIC)

The Sustainable Buildings Industry Council (SBIC), Ecobuild and AEC-ST Federal’s marquee sponsor advocates a balanced, holistic approach to designing new buildings. Working in close partnership with federal agencies, policy makers, and national laboratories for over 24 years, the Council has led the way in “Advancing a ‘whole building’ approach to design™.”

About Mechoshade

With over 30 years experience, MechoShade® has established itself as the leading single-source manufacturer of complete integrated solar shading systems, controls and daylighting solutions. Our experience in motorized and manual shading is unsurpassed. We offer a wide variety of control solutions for both commercial and residential applications. From simple line voltage switches to networked, addressable, building-wide controls, MechoShade offers a variety of solutions including integration into 3rd party Lighting, BMS and A/V Systems. And with over 100 visually transparent shade cloths in various weaves, densities and colors, our manual and motorized systems can meet any performance and design requirement.

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Laura Edwards
ECOBUILD AMERICA
(215) 859-1631
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