Russell Research’s Omnibus Survey of American Consumers Marks Two-Year Anniversary with Continued Success

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The weekly online survey is regularly used by several Fortune 500 companies, advertising agencies and public relations firms with results frequently cited in the media.

Russell Research, a provider of custom survey research services, is currently celebrating the two-year anniversary of the Russell Omnibus, a weekly online study representative of the U.S. population which is used as a low-cost research solution with fast turnaround times.

“The Russell Omnibus has proved to be a valuable research tool for several Fortune 500 companies, advertising agencies and public relations firms.” explains John De Biasio, a partner at Russell Research. “The results of these weekly surveys are frequently cited in the media which have subsequently increased awareness and strengthened equity of client brands across several industries. It is a great solution for public relations pieces, new business pitches, incidence checks and strategic research.”

The cost of the online study is shared among multiple non-competitive clients, with a project turnaround time of three business days. A total of 1,000 interviews are conducted each week with results demographically balanced to match the actual proportions of the U.S. population.

About Russell Research, Inc.

Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell Research is among the industry’s top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell Research’s diverse group of clients include Fortune 1000 companies as well as mid-size and smaller enterprises, government agencies, advertising agencies, consultancies, and public relations firms.

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Marc Goulet