Judy’s Book selects ZiffLeads to offer Pay-Per-Phone Call Advertising to Local Merchants

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Local Word of Mouth innovator teams up with Pay-Per-Phone Call leader to offer new advertising format.

ZiffLeads, the pay-per-phone call (PPCall) system provider and advertising network, http://www.ZiffLeads.com, announced a partnership today with the enhanced Internet Yellow Pages provider, Judy’s Book, for deployment pay-per-call advertising for local merchant advertisers at http://www.JudysBook.com.

Known as Your Friends’ Yellow Pages, and a leader in the convergence of Social Networking and Local Search, or Social SearchTM, Judy’s Book has automated and brought online a merchant’s best source of leads: Local Word of Mouth. The Pay-Per-Phone Call service, named JBCalls, in operation since September, is intended to empower merchants to take full advantage of their good Local Word of Mouth.

For Judy’s Book, adding ZiffLeads’ pay-per-phone call advertising platform comes fast on the heels of integrating Google’s mapping technology, expanding nationwide to all 50 states, and receiving a new round of venture capital financing. “Introducing Pay-Per-Phone Call advertising is another key step along our path to Change the World of Local Advertising.” Andy Sack, CEO of Judy’sBook, explained. “We’re thrilled to partner with ZiffLeads to make it happen.”

ZiffLeads CEO Gopesh Kumar concurred. “We are excited to have Judy’s Book join our growing network of partners employing the ZiffLeads pay-per-phone call advertising platform. Judy’s Book innovative multi-local Social Search engine and directory is the perfect setting for pay-per-phone call advertising. Advertisers are sure to rejoice.”

Pay-per-call advertising takes the most attractive aspect of pay-per-click advertising, lead-based performance-only billing, and replaces the 'click' with a more meaningful and transparent billing action for many businesses, especially local ones: the phone call. Called the “next big thing” in Internet advertising, the pay-per-call advertising market in the US is projected to grow to as much as US$5+ billion by 2009, according to an October 2005 SIG report. A major portion of the growth is expected to come from local advertiser migration from the increasingly less relevant printed yellow pages.

ZiffLeads’ unique experience and infrastructure in Internet-to-telephone call connection technologies, developed through its core applications http://www.ZiffTalk.com and http://www.Click4Advisor.com, provide Internet search engine, directory, and publishing partners a fully developed, multi-patent pending platform to ‘Go Live’ ultra-quick and super-efficiently with their own customized pay-per-call advertising solution.

About ZiffLeads

ZiffLeads, a product of SPG Solutions, based in Pleasanton, Calif., is a leading pay-per-phone call lead technology platform and advertising network based on the company’s core Internet to Telephone call connection technologies. SPG Solutions has been connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities since 2001 and supports over 100,000 clients worldwide through its http://www.ZiffLeads.com, http://www.ZiffTalk.com, http://www.Click4Advisor.com platforms. For more information, please visit http://www.ZiffLeads.com.

About Judy’s Book

Judy's Book, Inc. is changing the world of local advertising by connecting consumers to merchants through word-of-mouth referrals. By enabling anyone to create Your Friends' Yellow PagesTM, Judy's Book helps consumers find local answers they can trust - matching interested prospective customers with top local merchants. The company generates revenue through consumer advertising and premium merchant services. Based in Seattle, the company was inspired by Judy Albert — co-founder Andy Sack's mother-in-law — a long-time Seattle resident whose "little green book" of favorite local businesses became a sought-after resource among her friends and family. Judy's Book was founded in 2004 by Internet entrepreneurs Andy Sack and Chris DeVore and is backed by Ignition Partners, Ackerley Partners and angel investors.

Visit http://www.judysbook.com to search referrals from people near you, or sign up for a free membership to share your own local favorites.

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