Cranium Brings Families Together Morning, Noon and Night
Cranium, Inc., award-winning game maker, connects with top national brands to create fun family experiences at home and on-the-go. Through partnerships with Pizza Hut®/Dr Pepper®, Boboli® Pizza, Post® Cereals, Clorox®, Great Clips® and US Airways, the company dedicated to letting everyone shine will reach nearly a half billion people.
Seattle, WA (PRWEB) November 19, 2005 -- This holiday, getting your daily serving of family togetherness will be easier than ever. In a recent survey, Cranium®, Inc. found that eight in 10 parents believe their family deserves more time to play together*. Now, through partnerships with Pizza Hut®/Dr Pepper®, Boboli® Pizza, Post® Cereals, Clorox®, Great Clips® and US Airways, the company dedicated to letting everyone shine is giving moms, dads and kids, alike, a heaping helping of togetherness and fun.
The promotions follow Cranium’s recipe of going where its customers are rather than where games are sold. From the breakfast and dinner table to the barber chair and airplane seat, more than a half billion people nationwide will be able to experience Cranium any time, anywhere. Cranium’s approach to promotions stems from one of its company’s core values — delight its customers at every opportunity — and has driven a higher level of engagement with the families it has reached in partnership with some of the nation’s top brands, like Burger King, Land O’ Lakes, KFC, Regal Cinemas and Delta Song.
“Each of these new promotions touches our consumers in a special way,” said Cranium, Inc. President Christina DeRosa. “Not only do they enhance the moments our partners’ brands create — at the breakfast table, during lunch, in the air — but they also celebrate the laughter and discovery that makes the Cranium brand special to moms and kids around the world. We have no doubt that the half billion people we reach, like the nearly two billion we’ve reached in the past, will be transformed into faithful Craniacs inspired to fuel the growing worldwide Cranium movement.”
The six Cranium partnerships are each different, capitalizing on the unique ways that consumers engage with each partner brand. In true Cranium spirit, each promotion gives everyone involved the chance to showcase his or her talents and engage in laugh-out-laud fun.
“This is our second year partnering with Cranium, and our relationship continues to provide Dr Pepper with a wonderful opportunity to maximize the Family Fun experience at Pizza Hut,” said Andrew Springate, vice president of marketing for Dr Pepper. “Fantastic food, the rich, rewarding flavor of Dr Pepper and Cranium – a real treat for the entire family.”
At Home
Home isn’t just where the heart is, it’s where the fun is, too when Cranium pairs with:
Post Cereal – Six different Post Cereals across the kids, family and adult cereal lines will feature a total of 16 collectable, exclusive Cranium Family Fun Game™ cards in addition to coupons to save on the purchase of the award-winning Cranium Family Fun Game.
Boboli – Boboli Pizza packs will include peel-offs highlighting fun Cranium-style activities families can do while making their Boboli pizza together. Each pack offers a chance to win a grand prize family trip to Mexico or one of 100 Cranium Family Fun prize packs featuring the Cranium Family Fun Game and a Boboli pizza apron.
Clorox – Parents with children in day care who receive information from Clorox about how to manage germs in the home will be invited to visit a special Web site and sign up to receive a free Cranium Hullabaloo™ trial pack.
On-the-Go
Busy families are constantly on the go, so Cranium has decided to move right along with them. While out and about, families will find Cranium with:
US Airways – Passengers on US Airways flights, of three-hour plus length, will be shown a 60-minute Cranium video following the in-flight movie. Adults and kids alike will enjoy keeping busy while on-board with Cranium challenges and activities that can be done from their seats.
Pizza Hut/Dr Pepper – At participating locations (approximately 2,000 dine-in locations nationwide) Cranium Family Fun packs will be given to dine in customers who order a Dr Pepper and a meal.
Great Clips – Indianapolis area Great Clips Hair Salons will feature three different Cranium games in their waiting areas and each stylist will wear Cranium T-shirts. Kids visiting the 75 salons will receive a Cadoo starter pack to take home and explore.
About Cranium, Inc.
From the simple desire to give everyone the chance to shine, came the original game Cranium, which quickly became the fastest-selling independent board game in history. Today Cranium, Inc. fuels a worldwide phenomenon celebrated by millions of Craniacs in more than 20 countries and 10 languages, with 13 outrageously fun experiences for kids and grown-ups of all ages. Founded in 1998, Cranium is widely recognized for its innovation, which continues this year with three new games: Cranium® Bumparena, the outrageously fun game where every bounce counts; Cranium® The Family Fun Game™, setting a new standard for game night and family fun; and Cranium® Whoonu™, the fun-filled “what’s your favorite thing?” game. Also new this year is The Cranium Big Book of Outrageous Fun, a ‘game-in-a-book-in-a-game’ experience born of Cranium’s partnership with Little Brown Books for Young Readers. The only company to ever receive three consecutive Toy Industry Association “Game of the Year” awards, Cranium has sold more than 12 million games and won more than 60 industry awards worldwide.
For more information, visit www.cranium.com.
About Dr Pepper
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, RCCola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
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