Business.com is delighted to welcome such seasoned professionals to our management team. Brian, Rob and Lane bring exceptional management skills and deep experience with finance, new product vision and strategic marketing to their new roles
Santa Monica, CA (PRWEB) November 21, 2005
Business.com, the leading search engine designed and organized for business, today announced the expansion of its management team with the appointment of Brian Barnum as its new Chief Financial Officer, Rob Feinstein as Vice President of Product and Lane Soelberg as Vice President of Marketing. The executives will leverage their considerable management capabilities and expertise in their new roles to support the continued growth of the most-trafficked vertical search engine.
“Business.com is delighted to welcome such seasoned professionals to our management team. Brian, Rob and Lane bring exceptional management skills and deep experience with finance, new product vision and strategic marketing to their new roles,” said Jake Winebaum, CEO and founder of Business.com. “Their leadership and wealth of knowledge will expand the depth and breadth of our senior team, which is critical to the next stage of our growth.”
Barnum brings more than 15 years of experience in finance and corporate management for high-growth, venture capital backed companies to his new role as CFO, where he will oversee Business.com’s financial organization and resources. Prior to joining Business.com, Barnum was CFO of Rent.com, where he prepared the Company for an IPO while managing an M&A process which culminated in an acquisition by eBay valued at approximately $415 million.
Barnum holds a Bachelor of Arts degree in Economics from Stanford University, and an MBA from the Anderson Graduate School of Management at the University of California in Los Angeles.
Rob Feinstein joins Business.com as V.P. of Product, leading all aspects of product development and management, including user experience and usability, page monetization, directory taxonomy, site design and new feature development. Feinstein brings more than 15 years experience spearheading product and marketing organizations in both print and electronic media. Previously, Feinstein was Vice President and General Manager of MonsterTRAK, the college recruiting specialty division of Monster.com. His oversight of new product development and strategic relationships with major universities led to 30% revenue growth, as well as increased customer registrations and resume submissions.
Feinstein holds a Bachelor of Arts in History from Brown University, a Master of Science in Journalism from Columbia University, and an MBA from the Amos Tuck School of Business Administration at Dartmouth College.
Lane Soelberg brings more than 15 years of integrated marketing experience to his role as V.P. of Marketing, where he will oversee all aspects of marketing, branding, sales promotion and traffic acquisition. Soelberg joins Business.com from Gateway Computers, where he oversaw all online, offline and co-marketing efforts. Previously, Soelberg served as Director of Integrated Communications for TBWA/Chiat/Day, where he set long-term strategy and orchestrated integrated programs to serve the changing interactive needs of advertisers.
Soelberg holds a Bachelor of Science in Advertising and an MBA from the University of Illinois at Champaign-Urbana.
With 3.1 million users per month, Business.com is the most-trafficked vertical search engine, and recently announced it has attracted more unique visitors than Yahoo! Small Business, WSJ.com, Entrepreneur, AOL Small Business and other search engines, based on independent research.
Business.com is the leading search engine designed and organized strictly for business. It provides professionals easy access to business products, services, companies, news and other business information to help them get their jobs done more efficiently.
Business.com was founded in 1999 by eCompanies. With more than five years of growth and momentum, Business.com continues to attract leading strategic investors including Institutional Venture Partners, Evercore Partners, Reed Business Information, and McGraw Hill. Still privately-held, Business.com added Benchmark Capital as a preferred stockholder in 2004.
Today, Business.com serves the needs of more than 3 million business searchers each month across a wide array of industries and job functions. Business.com reaches another 32 million through its distribution network which includes partners such as Forbes.com, Businessweek.com, Inc.com, FastCompany, and Internet.com.
With a proprietary taxonomy and classification system consisting of over 65,000 business categories, the company is a leader in the next generation of search. By categorizing business results in an intuitive order and filtering out unrelated consumer content, Business.com is able to anticipate the needs of professionals and allows them to easily locate relevant business information. For more information, please visit http://www.business.com.
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