Meineke Car Care Center Revs up Expansion Plans with geoVue’s Location Intelligence Software

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geoVue, a leading provider of site selection, market optimization and other enterprise location intelligence software solutions, has been selected by Meineke Car Care Center, one of the world’s largest automotive franchises, for a comprehensive package of site selection, market planning and consulting services. Meineke will use two of geoVue’s solutions, iSITE and the marketVue Portal, to carve out profitable trade areas and franchise territories, as well as map potential new sites according to specific demographic requirements. Additionally, the auto service leader will take advantage of geoVue’s professional services: geoVue will customize the marketVue Portal to incorporate Meineke’s in-house customer data, as well as implement a pilot model for sales forecasting. With the software accessible as both a desktop and web-based application, Meineke’s analysts will be able to publish territory optimization results and share information across franchise and corporate divisions, as well as access information on the road.

geoVue, a leading provider of site selection, market optimization and other enterprise location intelligence software solutions, has been selected by Meineke Car Care Center, one of the world’s largest automotive franchises, for a comprehensive package of site selection, market planning and consulting services. Meineke will use two of geoVue’s solutions, iSITE and the marketVue Portal, to carve out profitable trade areas and franchise territories, as well as map potential new sites according to specific demographic requirements. Additionally, the auto service leader will take advantage of geoVue’s professional services: geoVue will customize the marketVue Portal to incorporate Meineke’s in-house customer data, as well as implement a pilot model for sales forecasting. With the software accessible as both a desktop and web-based application, Meineke’s analysts will be able to publish territory optimization results and share information across franchise and corporate divisions, as well as access information on the road.

“Thanks to iSITE and the marketVue Portal, we have a great product to profile and map out our Meineke Shop customers, and where they’re coming from. This information is critical as we plan to expand our stores into the thousands,” said Matthew Gygax, Market Analyst at Meineke. “The ease and accessibility of the marketVue Portal has also been amazing for our real estate teams on the road. Now they can analyze locations and run basic reports on the fly, rather than wait for a response from the analysts in-house--it’s made them GIS (Geographic Information System) savvy! Consequently, there is better synergy between the real estate and analysis departments, because [the real estate team members] have a better understanding of our mapping methodology. Using the marketVue Portal, they can visualize the demographic data within various trade areas, and see exactly why the sites we’ve chosen are the best for our franchisees.”

"Our site selection software has enabled rapidly expanding franchisors like Meineke to effectively and efficiently identify market potential and to understand encroachment impact,” said geoVue President, Jim Stone. “We are very pleased to be able to tailor our software capability to meet their needs via the web as well as through standalone applications.”

About Meineke Car Care Centers, Inc.

Beginning in 1972 with a single shop specializing in exhaust work, Meineke Car Care Centers, Inc., has expanded its menu of product offerings to meet the demands of a changing marketplace. In 1986, the chain, a subsidiary of Meineke Holding Co., relocated from Houston to Charlotte, NC. Demonstrating steady growth, both domestically and internationally, Meineke now represents nearly 900 franchised shops, with an additional 100 licenses sold and in development. The American Association of Franchisees and Dealers recognized Meineke as its Franchisee of the Year, and Meineke regularly appears in Entrepreneur Magazine’s Annual Franchise 500, a list of the 500 best franchise opportunities in America. For 2005, Meineke ranked 60th among this elite group.

About geoVue:

geoVue is a leading provider of location-based decision support systems for the real estate, retail, and restaurant industries; with clients including The Limited, Gold’s Gym, Albertson’s, Dunkin’ Brands, Radio Shack, REI and Prudential Real Estate. This unique combination of analytical software and human expertise provides solutions for market planning, site selection, direct marketing and merchandise planning that maximize the effectiveness of chain stores nationwide.

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Lauren Turner
GEOVUE
781-938-3800
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