Los Angeles, CA (PRWEB) November 25, 2005
Picture yourself walking up to a bin of records and casually flipping through the sleeves, looking for that one hip gem that others have missed. Except this time you’re shopping for baby clothes, not music. This is the crux of Hi-Fi Baby’s newest additions, which features exciting fresh designs and long-awaited toddler sizes, all with a new slick vintage-style record sleeve presentation.
“It’s really exciting to finally be able to give our customers what they’ve been asking for,” says co-founder Sarah Welker, of their new toddler sizes and Jimi Hendrix ‘Mommy and Me’ lines. “We’ve been growing so fast, and now we really have the opportunity to expand our offerings.”
Known as much for their high customer service standards as they are for their adorable rock & roll baby styles, HI-Fi Baby saw the need to help out parents as well. Their new ‘Mommy and Me’ line, featuring original licensed Hendrix designs, come in gift sets that include a matching adult-sized t-shirt for the proud hip mom. “We realized that a lot of the moms were getting jealous of their babies’ fabulous rockin’ outfits. So now they can be equally as cool as their little ones,” says Welker.
Their new lines, just in time for the holidays, also include toddler as well as infant sizes. “People were sad to have to leave behind their Hi-Fi stuff once their babies suddenly became toddlers,” says other co-founder Kerry Geiger. “We had no choice but to expand into toddler sizes. The parents were asking for it,” she adds.
One of the most exciting things about their new line is the vintage record-sleeve packaging that will be featured in boutiques this winter. The custom designed t-shirts will now be shelved as though they are actually albums, with the original t-shirt designs featured in the center, as if they were the records themselves. These albums come complete with an original Hi-Fi sleeve design that makes the presentation that much more stunning. The new album sets will also be available on the Hi-Fi Baby website for on-line ordering.
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Keep your eyes out for the new styles and sizes on shelves everywhere soon. Get ready to beef up your record collection with toddler sizes of all the classic Hi-Fi designs for those fast-growing little rockers, and pick up some Hendrix ‘Mommy and Me’ sets as well. They are sure to be a huge hit with young moms everywhere.
Hi-Fi Baby is a rapidly expanding children’s apparel company started by two young female entrepreneurs from Redondo Beach, California. Their striking designs feature images and quotes from legends of rock and jazz and remarkable original pieces on tees, diaper covers and beanies. Their infant Jimi Hendrix line is featured prominently in the official Hendrix catalogue, and they continue to be a forerunner in the industry by always expanding their line with new artists, designs and sizes. Their irresistibly cool adornments can be found in boutiques and other retail establishments world-wide, as well as on their website, http://www.hifi-baby.com.
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