The number and variety of media and other publicity outlets is exploding, as are the methods for influencing them
Lanham, MD. (PRWEB) November 28, 2005
Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that Prepared Response, Inc. has automated its public relations department with Vocus public relations software. A privately-held company headquartered in Seattle, Washington, Prepared Response implements crisis management planning and response systems that enable police, fire, and other emergency responders to save lives and mitigate property damage.
According to Gary Sabol, APR, Prepared Response’s public relations manager, management wanted to increase awareness of the company and its brand through public relations but lacked the resources to do so using traditional, manual PR methods. Sabol discovered, however, that Vocus PR software cost-effectively automates the tasks of generating, monitoring and analyzing publicity, and he and his team now use the software to promote their brand.
“With Vocus, we got more than we ever imagined. Not only does the Vocus solution provide the best media data available, but it is truly a comprehensive software system that helps us build targeted media lists, distribute press releases, manage our campaigns, and effortlessly report on the results. It has allowed us to bring our PR efforts to the next level,” said Sabol.
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“The number and variety of media and other publicity outlets is exploding, as are the methods for influencing them,” said Rick Rudman, President and CEO of Vocus, Inc. “Traditional media list software has failed to adapt to these changes. More than ever, corporate communications professionals are choosing the Vocus PR software suite to achieve success.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.
About Prepared Response, Inc.
Prepared Response Inc. implements crisis management planning and response systems that enable police, fire, and other emergency responders to save lives and mitigate property damage. The company's flagship product, Rapid Responder®, runs on laptop computers, the Internet, and USB devices and allows first responders to instantly access tactical plans, floor plans, aerial and geo-spatial images, interior and exterior photos, staging areas, hazardous materials locations, utility shut-offs, and evacuation routes for virtually any facility. The Rapid Responder system protects more than 4,000 facilities and is currently being deployed in educational facilities, public buildings, critical infrastructure, and private facilities across the U.S.
The privately held company, headquartered in Seattle, Washington, was formed in September 2000. Additional information can be found at http://www.preparedresponse.com or by calling 1-800-705-1856.