(PRWEB) November 23, 2005
Due to the overwhelming success of DiamondsDirect.ca, president and founder, Colin Ferguson has decided to re-launch the website as Carats.com in order to move forward internationally after the extensive growth and interest the site received on a national level. Carats.com will take Vancouver’s recently launched online diamond brokerage (DiamondsDirect.ca) to the world, allowing global visitors to be a part of this booming sales and information industry.
Since the launch of their Website just over four months ago, the company’s diamond sales have increased over 30%, and its diamond inventory has jumped from a value of $60 million to over $80 million. The most fabulous of which is a “D” flawless 24.6 carat diamond valued at over $3 million.
“We feel this is the perfect time to launch Carats.com to the world,” says Colin Ferguson, president and founder of Carats.com. “Due to the success of the Internet, customers are now aware of the choices they have in regards to diamond price and product. Savvy shoppers the world over will soon realize that Carats.com offers the world’s most beautiful diamonds at prices that defy comparison.”
With the largest collection of coloured diamonds in Canada, Carats is also seeing a growing number of people owning and investing in these rare and stones. “They are presently the most concentrated form of wealth on the planet,” adds Ferguson.
Internet diamond sales are growing at such an incredible rate that the domain name Carats.com, secured years ago by Ferguson, is now estimated to be worth several hundred thousand dollars.
The word carats describes the only thing all gems have in common: their weight. The word carats actually comes from about 2,500 years ago when diamonds were first weighed using carob seeds, which grow so uniformly in nature that for hundreds of years they were the standard. Carats is also one of the four “Cs” used for grading diamonds since the Gemological Institute of America created the grading system.
Carats.com is a Vancouver-based diamond broker with offices in Antwerp, Belgium. The company has been involved in the diamond business since 1989, and maintains the highest standards with regard to diamond certification. Carats.com brokers thousands of diamonds worth millions of dollars available to the public at the lowest prices in Canada. It also has the largest inventory of fancy coloured diamonds in the country. The company is a member of the Better Business Bureau, the Jewelers Board of Trade, the Jewellers Vigilance of Canada, and the Natural Colored Diamonds Association. Please visit http://www.carats.com for more information.
Maryse Cardin or Sara Sauvé
Turtle & Hare Creative Inc.