Consumers Find More Holiday Deals by Shopping Online

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Holiday shoppers are finding it easier each year to find deals online rather than going to the malls.

I mean, it’s like ‘I want this, and this and this’ as soon as the catalogues come out and the advertising starts. But it’s not the kids’ fault. They’re only truly greedy when they’re allowed to be, or taught that they can get what they want by nagging or whining.

In the run up to Christmas, we are inundated with promotions and advertising for Christmas, and nowhere is the focus so intense at is on gifts for children. Given the number of hours that American children watch television, it has become the prime way to instill the idea that something is the desired gift for Christmas.

“Sure, kids will ask for anything and everything that takes their fancy,” said Jim Roberts, as he picked up a package of wrapping paper, then hesitated and added another roll. “It’s all in the approach, and these advertising agencies are good at what they do, even if what they’re offering, isn’t that good a product.”

Roberts is the father of three young children, Stephen 9, Karen, 6 and Andrew who just turned 5. “I mean, it’s like ‘I want this, and this and this’ as soon as the catalogues come out and the advertising starts. But it’s not the kids’ fault. They’re only truly greedy when they’re allowed to be, or taught that they can get what they want by nagging or whining.”

The Roberts family has always been careful to explain to their children that Santa has a lot of children hoping for the same things, but he will try and bring them one thing they really want, along with other gifts. “In that way, we are trying to teach them thoughtfulness for others, and that just wanting something is not going to make it appear. Both of us work, but still, we are a family with a budget. That means when it comes to Christmas shopping for the kids, we’re looking for quality and value.”

With the constant feed of advertisements for a better this, or a faster that, how do parents go about spending their gift dollars wisely? “By paying more attention to your kids than the television,” the young father nodded as he picked up a video game, read the content description, and put it down again. “But that doesn’t mean you can’t take clues from television. For example, Karen loves music. That’s an interest she’s had for a while now. We think she’s a bit young for lessons, but we saw this really unique toy roll up piano during a commercial. She was enchanted by it, but the price wasn’t all that appealing. So I wondered if it couldn’t be bought for less and I started surfing the Internet. I found the one we bought, on TV Products 4 Less.”

With the boom in Internet marketing, you have to wonder about bargains, when there are so many online stores selling the same items. “Oh, definitely there are bargains,” Roberts started pushing his cart towards the checkout. “You just have to look for them, and compare what’s being offered. Not only did we get Karen’s roll up piano on TV Products 4 Less, but Andrew is going to get the Line Chaserz he wanted. He’s fascinated with cars, and this set lets him draw a car’s path on the specially made map board, and optical sensors in the car make it follow that path without any hands-on or remote controls. The price was way better than advertised, and even better than those seasonal gift kiosks you see in the malls. Stephen is going on ten years old, and he’s really into planes and flying. We got him the radio controlled Hover Blimp that you see on commercials, but didn’t pay nearly as much as we would have by ordering it off the television ad.”

So is the Robertson family Christmas shopping complete? “Well, ah…not quite,” Jim admitted. “There’s still the wife, but Christmas is a ways off yet, and she’s been talking about one of those Miracle Blade Knife Sets. At least when you surf and shop, you don’t get caught in line ups on December 24th.”

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Johann Erickson
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