eDigitalResearch’s eCustomerOpinions Delivers for Sony Europe

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Sonybiz.net, the portal for Sony Europe’s business-related products, is delighted with the eCustomerOpinions survey, an eDigitalResearch product, it is currently running.

Sonybiz.net, the portal for Sony Europe’s business-related products, is delighted with the eCustomerOpinions survey, an eDigitalResearch product, it is currently running.

Sonybiz.net supplies business and professionals with Sony products, solutions and services. A website supplying such colossal brand value to business clientele needs constant monitoring to ensure maximum efficiency.

eCos is eDigitalResearch’s customer feedback and website activity tracking tool, part of a range of leading online market research tools.

Mark Emmett, Sony Europe’s eCRM Manager, reports that eCustomerOpinions has delivered unequivocally in the short time since its employment, “eCustomerOpinions was quick and simple to implement and results are instant.” That’s a refreshing change, Mark notes. “We’ve looked at many other e-commerce tools that promise great things but don’t always deliver.”

eCustomerOpinions possesses remarkable functionality within a user-friendly interface. Clients can comprehensively cut and filter results and export them to a choice of interactive and ready-to-use presentation formats. Mark has already taken advantage of this facility, producing instant PDF presentations to communicate a powerful business case.

Mark concludes: “The great thing is that eCustomerOpinons is still new to us and we know it has the ability to deliver even more.”

Notes to Editors

Background to eDigitalResearch.com

Outline:    

Since 1999 eDigitalResearch.com (eDR) has been a leading provider of online market research. eDR has developed a package of integrated web based research tools that provide immediate feedback and measurement of user opinions, customer satisfaction, loyalty and website usability.

Working closely with Sky News, eDR has also developed a web based omnibus research tool providing clients with immediate data allowing them to make informed decisions in the fast moving, competitive business economy.

eDigitalResearch.com has designed and developed 3 proprietary online research tools:-

Products:    

eMysteryShopper.com™ (eMS) specialises in the in-depth and structured study of website usability, functionality, supporting logistics and customer service through our unique panel of profiled Internet users. eMS enables our clients to benchmark their own site against their competitors and identify the key drivers of loyalty and customer satisfaction.

eMS provides detailed moderated reporting and recommendations for increasing online conversion rates, greater usage and improved loyalty.

eCustomerOpinions™ (eCos) delivers fast and inexpensive real time research and feedback direct from site visitors and opt-in email contacts. eCos enables our clients to understand real user opinions, monitor service performance, profile users and track the impact of site developments. eCos provides immediate unmoderated online reporting with the ability for trending, data filtering and benchmarking.

eGlobalPanel™ (eGP) provides a panel of digital users who can be researched on any subject and on any digital communication medium. Segmented by geography or demographic profile they provide an ideal base of opinion for any PR research or product related issues. This technology is also being utilised with the Sky News ePanel.

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Dom Flint
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