Donald Trump Told “You’re Fired”

Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, has a message for Donald Trump. "You're fired," said Moore-Moore. "You had an opportunity to position your Palm Beach, Florida property to set a new world record for the most expensive residence sold and you blew it."

(PRWEB) November 27, 2005 -- Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, has a message for Donald Trump. "You're fired!" said Moore-Moore. You had an opportunity to position your Palm Beach, Florida property to set a new world record for the most expensive residence sold and you blew it."

The Palm Beach home Trump purchased to redo and resell has been priced at $125 million. The current world record for most expensive residence was set in 2004 when a London home sold for $128 million. Another London property (Uptown Court) is currently offered at just under $135 million.

“The Trump name is associated with doing things in a big way, so raise the purchase price of your Florida mansion just 8% to $135 million and take a shot at the world record. Owning the world’s most expensive home would be a reason to buy for some potential prospects," Moore-Moore says.

Cassandra Black, an Atlanta-based Realtor (Keller Williams, Atlanta Classic) specializing in marketing luxury homes, agrees with Moore-Moore's suggestions. "It'll be interesting to see if the home is re-priced in the near future," says Black, who is also a member of The Institute. "Donald doesn't strike me as the kind of guy who'd pass up an opportunity to set a world record."

While the Trump name and the fabulous ocean view already add to the Florida mansion's value, Moore-Moore suggests stocking the wine cellar with wines from around the world (hand picked by a renowned sommelier) and parking a Maybach or two in the garage (included in the price of the home, of course.) Have tennis celebrity Andy Roddick hand select and autograph tennis equipment for the tennis house. Finally, furnish part of the home office to duplicate the instantly recognizable "Apprentice" board room. What potential buyer could resist the lure of sitting in Trump's chair and repeating those two now famous words…."You're fired." “Just a bit of creativity can add value and maximize important marketing buzz about the home,” Moore-Moore adds.

Moore-Moore is considered an expert when it comes to the marketing of luxury homes. She has trained over 10,000 real estate agents worldwide in luxury home marketing and her 4000-member organization, The Institute for Luxury Home Marketing, teaches agents how to better serve buyers and sellers of upscale properties and how to use creative marketing to list and sell luxury residences.

The Institute of Luxury Home Marketing was founded in 2003 and has more than 3,000 plus members. Those members who have completed special training designed to build expertise in the marketing of upper-tier properties and met performance standards earn the prestigious Certified Luxury Home Marketing Specialist designation. The Institute is based in Dallas and has an international membership base. Real estate professionals who are interested in training and membership will find information at www.LuxuryHomeMarketing.com or by phone 214-485-3000.

The Institute for Luxury Home Marketing
1409 South Lamar Suite 355, Dallas, Texas 75215 * PHONE 214.485.3000 * FAX 214.485.3310

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