Affiliate Program Statistics Report, AffStat, Available Free to Affiliate Managers

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Data is currently being collected for the fourth edition of the AffStat affiliate program report. All affiliate managers contributing their data will receive a free copy.

The AffStat 2006 Report (http://www.affstat.com) data is currently being compiled through surveys of affiliate managers. The 2006 report will be the fourth edition of this definitive study on the affiliate marketing industry.

Affiliate managers can fill out the survey at http://www.affstat.com/survey.htm on topics ranging from affiliate program management, benchmarks on affiliate programs (affiliate recruiting, activation, traffic, conversion rates, etc.), affiliate networks, affiliate rewards, affiliate manager salaries and more.

The AffStat 2005 Report revealed interesting information about the affiliate marketing industry, such as the increasing trend towards outsourcing affiliate program management and greater awareness of brand and legal liabilities. The data from the current report also indicated that affiliate programs are getting smaller, due to the combination of downsizing the number of affiliates and more selective recruiting.

"I think we'll see more affiliate programs using blogs and RSS to communicate with their affiliates when the data for the 2006 report is tallied," commented Shawn Collins, CEO of Shawn Collins Consulting and publisher of the AffStat Report series.

"Communicating mission critical information and general news to affiliates is becoming a greater challenge for affiliate managers, and the use of blogs and RSS enables affiliate managers to communicate more safely and effectively than relying on e-mail," continued Collins.

The AffStat 2006 Report will feature affiliate marketing statistics broken out by the types of affiliate programs: bounty, pay per lead and pay per sale.

The launch of the AffStat 2006 Report will take place at Affiliate Summit 2006 (http://www.affiliatesummit.com), the largest affiliate marketing conference, over January 8-10, 2006 at Bally's Las Vegas. Anne Holland, the Publisher of MarketingSherpa, will be the keynote speaker at Affiliate Summit 2006. Other speakers include executives from Amazon.com, eBay, and Hewlett-Packard.

Affiliate managers that contribute qualified data (completed survey with full name, company name and company e-mail to verify identity) will receive a free copy of the AffStat 2006 Report.

All data will be published in aggregate. No participating companies or their responses will be mentioned in the report. The AffStat Privacy Policy is posted at http://www.affstat.com/privacy.shtml

About Shawn Collins Consulting

Shawn Collins Consulting is an online marketing agency specializing in launch affiliate programs, outsourced affiliate program management, onsite affiliate marketing consulting, and hourly affiliate marketing consulting by phone. Shawn Collins, CEO of Shawn Collins Consulting, oversees all client accounts and manages his team of experienced affiliate marketers. In addition to affiliate program management, Collins authored "Successful Affiliate Marketing for Merchants" and publishes the annual AffStat.com Report of affiliate marketing benchmarks. Shawn Collins is also a co-founder of Affiliate Summit, an affiliate marketing conference taking place January 8-10, 2006 at Bally’s Las Vegas. More details at http://www.affiliatesummit.com.

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