ASBIS Enhances ODD Product Offer Thanks to Distribution Deal with Pioneer

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ASBIS, a leading supplier of computer components to the EMEA emerging markets, has struck a deal with Pioneer Europe NV providing for the distribution of the whole range of Pioneer optical disc drives throughout the countries of ASBIS’ presence across Central and Eastern Europe, including Russia and Ukraine, and Africa.

ASBISc Enterprises Ltd. (ASBIS), a leading supplier of computer components to the EMEA emerging markets, has struck a deal with Pioneer Europe NV providing for the distribution of the whole range of Pioneer optical disc drives (ODDs) throughout the countries of ASBIS’ presence across Central and Eastern Europe, including Russia and Ukraine, and Africa.

Under the terms of the agreement, ASBIS is now authorized to distribute all Pioneer ODDs including DVD-R/RW writers, with an emphasis on middle and high-end range models.

Laurent Journoud, ASBIS’ Executive VP Sales & Marketing, commented, “Optical disc drives are critical components for a wide range of computer devices. Pioneer is a leading global enterprise in the DVD industry and is best-in-class for innovative technology being one of just two manufacturers to offer slot-loading models. Thanks to the new agreement with Pioneer we will be able to enhance our lineup of state-of-the-art ODD products based on latest technologies. We will also be able to respond faster and more efficiently to the changing requirements of our customers.”

The new partnership will promote the distribution and sales of Pioneer products throughout the countries of ASBIS’ presence via distribution centers located in the Czech Republic and Finland. ASBIS will enable systems builders and resellers to obtain Pioneer products locally through ASBIS offices.

‘We’re delighted that ASBIS will distribute Pioneer’s optical disc drives. Eastern Europe in particular is a thriving market and ASBIS’ excellent relationships with local systems developers and through the channel in its key regions will help grow our business throughout Eastern Europe and Africa where sales of DVD writers remain buoyant,’ observes Mark Littlechild, European Sales Manager, Pioneer Europe, Multimedia Division.

About ASBIS

ASBIS is one of the largest suppliers of computer components in the Europe, Middle East and Africa (EMEA) markets. The privately-owned company with headquarters in Cyprus and 38 offices in 25 countries plays a significant role in global supply chain with around 15,000 product items in its portfolio and the annual turnover reaching USD 755 million in 2004. Today the company serves more than 12,500 active customers in 70 countries via 4 distribution centers and 33 local warehouses across its expanding regions. ASBIS combines extensive knowledge of the local markets it serves with a strong international team of over 700 employees bringing value to both its vendors and customers. ASBIS offers its clients not only a complete set of components and building blocks for manufacture of PCs, servers or notebooks, but also a unique pre- and post-sales service.

For more information about ASBIS please visit http://www.asbis.com.

About Pioneer

The Pioneer Corporation is one of the leading manufacturers of consumer and business electronics products such as audio, video and car electronics on a global scale. Its shares are traded on the New York Stock Exchange (ticker symbol PIO), Euronext Amsterdam, the Tokyo Stock Exchange, and Osaka Securities Exchange.

For more information please contact:

Victor Lukyanov

PR Manager

ASBISc Enterprises Ltd.

Tel. +375 17 2147762 (ext.227)    

MarkGrotefeld/Terry Weerasinghe

Pioneer

Hollybush Hill

Stoke Poges

Slough

+44 1753 789789

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Victor Lukyanow
ASBISC
375 17 2147762-227
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