American Idol Show Gives Viewers a Backstage Pass, Spawns Interactive Magazine

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American Idol the Magazine – the only interactive publication - takes readers on a journey from the opening auditions to the finale where the next Idol is chosen. It’s a backstage pass to the show that includes in-depth profiles of the top contestants and judges; exclusive on-set, behind-the-scenes stories about the auditions; coverage of the semifinal and final shows; official scorecards in each issue; television schedules and trivia questions; fashion tips from Idol trendsetters and more.

The hit reality show American Idol continues to shatter records as the third largest program in Fox network history, scoring a 26 rating across all households. An estimated 66 million people watched the premier show of season 4 in 2005. So, what’s the secret behind this wholesome reality show’s success? The viewers – bottom line.

The Idol viewers believe they are part of the contestant’s world — because in large part they are. Loyal Idol fans personally contribute to making someone’s dream come true by voting for their favorite performer each week.

“With millions of people watching the show, there was an overwhelming demand to make them an even bigger part of the process,” says Martin Richardson, publisher of American Idol the Magazine, the only official viewer’s guide to the show. “Our magazine was born from the insatiable appetite of hungry Idol fans who wanted even more interaction with the contestants.”

American Idol the Magazine takes readers on a journey from the opening auditions to the finale where the next Idol is chosen. It’s a backstage pass to the show that includes:

  • In-depth profiles of the top contestants and judges
  • Exclusive on-set, behind-the-scenes stories about the auditions
  • Coverage of the semifinal and final shows
  • Official scorecards in each issue
  • Television schedules and trivia questions
  • Fashion tips from Idol trendsetters and more

The thing that is truly unique is the interactive scorecard format.

“Viewers use the scorecards to record their own comments of each performance, write down their score using criteria similar to the three judges, then call or text message their votes — it’s the only interactive publication of its kind,” says Richardson.

American Idol the Magazine will publish four issues for Season 5, beginning with the December 2005 issue that covers the previous seasons as well as what's ahead in 2006. It's available by subscription, on newsstands and featured distribution partners such as Amazon, Cingular stores, Trade Secrets, Regis Salons and Tower Records. For more information, go to http://www.aithemagazine.com

Contact:

Kerry McLeod

Communications

CSM Group

Phone: 770-540-8261

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