Businesses Can Be X-Rayed for Health

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Many businesses are often in denial—they think they are in great shape, or they wouldn’t continue doing business, right? Who knows better than they do? The problem is that small companies that want to build up or grow often have to be their own doctor.

Many people feel they are in great physical shape—until they see their doctor. He's the one who hasn't become used to or blinded by any weaknesses. And he's the one with the x-ray machine that can actually “peer under the hood” to see if a person is really healthy – or whether they are another "tough guy" in denial.

Many businesses are often in denial—they think they are in great shape, or they wouldn’t continue doing business, right? Who knows better than they do?

The problem is that small companies that want to build up or grow itself often have to be their own doctor. They have to be the one with the x-ray machine.

No problem. Through years of helping businesses succeed, Steve Kaplan, author of the best-selling book Bag the Elephant!, has developed an ‘x-ray machine’ that allows companies to see inside and tell if they are ready to move ahead – or if they need a fitness program first.

To x-ray a company, Steve Kaplan takes pictures of these four things in the business:

1.    Projected Revenue – Knowing a company's total revenues, and being able to see them as each individual contributing revenue stream, will help a company make invaluable decisions, such as which streams to develop or drop and whether it should go back to the drawing board altogether before moving forward.

2.    Projected Cash Flow – When a company instantly knows everything about its cash flow, both monthly and per year, it has a good idea what short-term challenges are in its way and can see more clearly what it can do to affect them, to improve them.

3.    Projected Income – Being familiar with profits and losses gives a company insight into year-to-year growth and general business trends.

4.    Projected Balance Sheet – The balance sheet provides a snapshot of a business's financial condition at a particular point of time, usually the end of a fiscal year.

For more information on using Steve Kaplan’s x-ray techniques with business leadership, go to http://www.differencemaker.com.

CONTACT:

Michael Drew

850-747-8188

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