Social Activism Meets the Bottom Line: Innovative Search Engine, AskPoodle.com, Hopes to Show Why Local Human Sales Agents Plus Paid Search Advertising Now Equals Unbeatable ROI

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Search engine innovator, AskPoodle.com, is sending advertisers and investors a wake-up call. AskPoodle.com makes a ripple in search engine advertising ROI and an outsourcing-aware public by introducing a locally—focused set of services for online advertisers, such as PayPerCall and “PayPerChat.” The positive impact on local economies coupled with higher ROI could start a trend for the grass roots and Wall Street investors alike.

Search engine innovator, AskPoodle.com, is sending advertisers and investors a wake-up call. AskPoodle.com makes a ripple in search engine advertising ROI and an outsourcing-aware public by introducing a locally—focused set of services for online advertisers, such as PayPerCall and “PayPerChat.” The positive impact on local economies coupled with higher ROI could start a trend.

Ubiquitous outcries from CNN’s Lou Dobbs and others have frequently resounded that local economies suffer dramatically in the short term when sales jobs are shipped overseas to countries like India. Security issues have also long been cited by many experts as another key problem. Journals such as the Business Week, August 16, 2004 article titled “Outsourcing: Fortress India” (http://www.businessweek.com/magazine/content/04_33/b3896073.htm) have related concerns from experts that sensitive corporate, government and personal information often enters a regulation-free zone when it is outsourced to most overseas companies operating in countries without even the currently lax level of US standards on privacy in place.

AskPoodle.com’s founder, Luis Pereira, is asserting a revolutionary holistic solution that could feasibly become a new trend in search engine advertising. This new model would create a balancing act by encouraging more US companies to hire locally for their PayPerCall sales leads, and by encouraging more consumers to buy locally in both PayPerCall and PayPerChat sales. “The nature of PayPerCall is to support local sales agents and local sales, a win-win for employment and municipal tax bases,” says Pereira. Another boon to local-based PayPerCall sales is that regional flavor, dialect, and conventional ways of communicating are easier for a native to understand and appreciate than for a non-native. Still another key issue is also the need to demonstrate the fact that cheap labor needn’t so consistently come from overseas to service a community in Appalachia or small town America, when there are many willing to take sales agent jobs right in our own backyards. Much of the time these sales jobs can supplement a household income that is at or below the national poverty line.

On the brass tax end, many may ask “what makes a poodle an expert on car engines?” A locally focused, human-administered search feature called “PayPerChat”, quite possibly. What’s more, the Poodle (http://www.AskPoodle.com) is in your general neighborhood, is familiar with your regional dialect and may even have been to the very antique shop or auto garage you are looking for. AskPoodle.com’s most intriguing innovation, “PayPerChat,” will allow PC-wizards to wield their powers as usual, but with virtual, instantaneous, real-time answers. When the call is successful in landing a sale, the sale is recorded along with any that weren’t successful. That spells the return of authentic ROI measurement, and it has many online advertisers whetting their appetite again for online advertising, and looking askance at PayPerClick.

Innovation has been often cited by economists as the ultimate antidote to outsourcing woes in the US, even as local economies do a nosedive. Luis Pereira, Search Engine Advertising innovator AskPoodle.com’s wizard behind the red curtain, says that PayPerCall has already begun to show that a call is worth a thousand text ads. “How much more likely is the user to initiate a chat session than a phone call?” says Pereira, “…Probably a lot more likely.” Many who use computers prefer virtual interactions to “live” ones with voice due to the informal nature of internet use, yet also prefer human-tailored service. AskPoodle.com’s new concept, PayPerChat, allows a feeling of security while pajama-wearing homebodies or busy non-committal executives inquire on services, materials, investments or products. The range of possible uses is as endless as the current sea of chat rooms, only in these chat rooms people have a motivation to come and spend money.

“Take the PayPerChat model and multiply it by thousands, hundreds of thousands of customers engaged in local chat sessions with buyers in their own backyard, and you have the other half of what is potentially a revolutionary new way of doing business online. It is the human and local elements behind the two main vehicles of AskPoodle.com that stand to revolutionize the way we use the internet, by making the local shopping experience the first option again. If the labor is at least coming from our own local communities must of the time (as in PayPerCall, for instance), it is going to change the face of America, not just the face of how we advertise goods and services online,” says Pereira. “We need to solve two problems, in reality, to even solve one of them. This is how we envision the start of a more balanced trend that benefits everyone in the US, not just corporations.” This is good for everyone. I think if we succeed, America will benefit also.

AskPoodle.com appears to be the first search engine, and arguably the first for-profit company, to formulate this as an issue of their own foremost concern. '“Made in America” may not always be possible, but “Sold by America” may just be.

Pereira says that Ask Poodle, Inc. is currently inviting queries from the media, investors and motivated activist groups.

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Luis Pereira