ZiffLeads Launches Comprehensive New PPCall Advertising Network Platform

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ZiffLeads leverages leading position as pay per call technology provider to build advertising syndication network.

SPG Solutions, the leader in Internet-to-telephone call connection application technology, announced today the launch of the ZiffLeads PPCall Advertising Network, http://www.ZiffLeads.com. The new ZiffLeads PPCall advertising platform is loaded with industry-first, patent-pending features designed to lead the way in the emerging pay-per-call industry and to enable a scalable syndication network.

The ZiffLeads platform leverages SPG’s extensive pay-per-call experience with features designed to promote more rapid advertiser adoption, improve advertiser satisfaction and remove industry scalability issues. Self-managed registration, account creation, and Ad and Ad-Feed creation wizards, in separate management interfaces for Advertisers, Publishers, and Affiliates, emphasize ZiffLeads comprehensive approach to the burgeoning pay-per-call market.

A more qualified lead than a ‘click’ with a greater chance to become a customer, the ‘call’ is much more valuable to many advertisers, especially local merchants and particular industry players. An October 2005 report from SIG calls pay-per-call “a compelling business case” and estimates the market could top $5 billion by 2009.

“With click fraud concerns and 70% of all businesses being service related, we believe the Call could vie with the Click for the dominant value action of Internet performance advertising. Our PPCall platform offers not only a phenomenal opportunity for advertisers, but also brings the pay-per-call industry further towards its promise.” Explains ZiffLeads CEO Gopesh Kumar.

ZiffLeads advertisers target their PPCall ads geographically, and via a Semi-Structured key category and key word approach. Pricing is pre-determined on a category basis so advertisers avoid the time-consuming hassles of the dynamic auction model. ZiffLeads patent-pending Multi-Contact Advertisement incorporates a provisioned phone number, a Single-Click ‘Click-for-Talk’ call interface, and a link to a Custom Business Profile page. Patent-pending Guaranteed Good Leads and Missed Lead Recovery systems ensure advertisers are only charged for successfully connected calls but can always recapture ‘missed leads‘ on demand. Combined with the full real-time reporting log, ZiffLeads PPCall stands out as the frontrunner in the pay-per-call advertising industry.

ZiffLeads PPCall Ad-Feed Network enables qualified publishers to quickly and easily create and customize their targeted PPCall Ad feed either on a contextual basis or a structured category/keyword framework. Meanwhile, the ZiffLeads PPCall Affiliate program allows SEMs, SEOs, and interactive agencies to take a leading role in developing pay-per-call performance advertising with a comprehensive Affiliate management interface and very generous revenue share scheme.

To find out more, or to register an advertiser, publisher or affiliate account with ZiffLeads PPCall, visit http://www.ZiffLeads.com now or call 925-469-9600.

About ZiffLeads:

ZiffLeads, a product of SPG Solutions, based in Pleasanton, Calif., is a leading pay-per-phone call lead technology platform and advertising network based on the company’s core Internet to Telephone call connection technologies. SPG Solutions has been connecting online and offline client-business interactions, with tracking, reporting and transaction capabilities since 2001 and supports over 100,000 clients worldwide through its multiple technology platforms. For more information, please visit http://www.ZiffLeads.com.

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