we can help clients get their message out to more customers and prospective customers on a regular basis. If clients are already issuing press releases, either by in-house staff or a retained PR agency, we can help take the PR strategy to the next level by bringing it online.
Peterborough, NH (PRWEB) November 29, 2005
Search engine marketing firm @Web Site Publicity announced today its online public relations services to drive qualified traffic to client websites. The menu of PR services includes writing press releases, optimizing them so they are "findable" when people do searches at Google News, Yahoo News and other portals, and distributing the releases to these portals. In addition, releases are e-mailed to a network of thousands of journalists and editors who have opted-in to receive press releases in specific categories.
Company CEO, Susan O'Neil, planned on adding an online public relations division back in 1998, the year she founded @Web Site Publicity. "It was always my intent to offer both search engine marketing and public relations services, because they work so well together and are the two most cost-efficient methods of customer acquisition, " she said.
O'Neil explained that the tie-in between search engine marketing and public relations is multi-faceted. For one thing, creating a press release to highlight particular search terms important to a client will allow that press release to come up high in searches at Google, Google News, Yahoo News, PR Web and other online media. This exposes the client's branding and products to a broader and highly relevant audience. In fact, with more than 27 million people in the U.S. visiting Google News, Yahoo News, and other search engines regularly this puts client news in front of the audience most interested in the client's topic areas.
Also, since the releases are regularly picked up and posted at potentially thousands of online media, including search engine news feeds, the sites of regional newspapers, and specialty/vertical portals, the links embedded in the press releases can add to a site's link popularity. Link popularity is a critical component of high search engine rankings in the "organic" engines, such as Google. Since the search engine news feeds only keep press releases live for 30 days, it is recommended that clients issue a new press release monthly or more frequently as the introduction of new products, services, or other company news occurs.
Another important benefit to regularly publishing press releases is that, when each release is added to the client's own website, it becomes new and viable content for search engines to index. @Web Site Publicity's Director of Technical Services, Michael Briggs, explained: "Search engines visit a website more frequently if the site offers new content regularly. When press releases are posted to a client's website, it helps the site achieve long-term traffic generation goals."
"For short money," O'Neil said, "we can help clients get their message out to more customers and prospective customers on a regular basis. If clients are already issuing press releases, either by in-house staff or a retained PR agency, we can help take the PR strategy to the next level by bringing it online."
@Web Site Publicity is based in Peterborough, NH, and has served client companies throughout the United States since 1998. O'Neil is the co-author of Maximize Web Site Traffic, one of the first "how to" books on search engine optimization. Visit the company's site to learn more about its online PR services at http://www.websitepublicity.com or call 800-450-2818.