At the Core of Marketing Publicity Success: The Proven Techniques of Third Party Endorsement

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Five types of third party endorsement can make a company unbeatable in today’s competitive marketplace.

Our purpose is to get the customer so many low cost, qualified leads and inquiries, week after week, that the company is guaranteed a steady, rapid expansion against all competition, foreign and domestic, against long, deep recessions and against the negative economic effects of continued terrorist threats and natural disasters.

Spent wisely, marketing dollars can catapult a company to the top of their market category. But where public relations firms and advertising agencies compete fiercely for those dollars, a company can find itself mislead into spending their allocated funds on costly second-rate promotion resulting in insufficient and inadequately qualified leads. Marketing Publicity, on the other hand, uses the most under-utilized, cheapest, most believed and most powerful forms of marketing on the planet -- namely, third party endorsement and word of mouth -- to secure a large number of low cost, highly qualified leads and inquiries to their customers.

Marketing publicity involves promoting a product or service through the mass media. By writing feature articles, customer testimonials, and new product releases and getting it placed as editorial in consumer or trade publications (online and print), a marketing public relations firm can generate a large quantity of published articles over time to build brand awareness and generate a large quantity of superior leads.

The power behind marketing publicity is in its objective, third party endorsement. First, these articles are often laden with positive customer testimonials. Second, the fact that the publication has published the article as editorial is also a form of third party endorsement. These factors add up to a level of credibility that is difficult to achieve with other business to business marketing techniques such as advertising, which is viewed with a high level of skepticism. Studies, in fact, prove this out with six times as many people reading editorial articles as opposed to ads.

However, editorial articles are just one of several types of third party endorsement available through marketing publicity.

According to John W. Elliott, CEO of Power PR, a marketing public relations firm based in California, there are five basic types of third party endorsement which not only generate an abundance of excellent leads, they also “brand” products faster than any other marketing method.

“These are the only marketing weapons powerful enough to drive products to the position of market leader in their market category,” explains Elliott.

The five essential tools of third party endorsement include setting up a word of mouth campaign; rapidly gathering customer quotes, letters of recommendation or endorsements of opinion leaders; writing and getting published large numbers of news articles and feature stories about their products; running a successful word-of-mouth Internet campaign; and using non-traditional and far superior methods of raising rankings on the search engines.

“In this economy, companies that use all five basic types of third party endorsement at the same time in a coordinated fashion are virtually unbeatable,” says Elliott. His firm, Power PR, is the first marketing public relations firm currently offering all five tools.

“The power behind marketing publicity is in its third party endorsements,” Elliott explains. “Our purpose is to get the customer so many low cost, qualified leads and inquiries, week after week, that the company is guaranteed a steady, rapid expansion against all competition, foreign and domestic, against long, deep recessions and against the negative economic effects of continued terrorist threats and natural disasters.”

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Heather Metcalfe
POWER PR
310 787-1940
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