New Article from Paula Begoun Now Available

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The new article “Cosmeceuticals: Science, Marketing, or a Little of Both?” explores the phenomenon of the cosmeceutical craze, and gets beyond the hype to the truth about this expanding skin-care category.

Cosmeceuticals is a growing trend in the cosmetics industry, estimated to reach a staggering $7.2 billion in sales by 2008. More and more doctors are tacking their names on to products, lending the impression that their brands are somehow “medical” in nature or more effective. But do these products work? And what exactly are cosmeceuticals?

Paula Begoun’s new article “Cosmeceuticals: Science, Marketing, or a Little of Both?” explores the phenomenon of the cosmeceutical craze, and gets beyond the hype to the truth about this expanding skin-care category. In her new 936-word article, Cosmetics Cop (http://www.cosmeticscop.com) and best-selling beauty author Paula Begoun answers the following questions:

-- Who is regulating this increasingly popular section of the cosmetics industry?

-- What or who is driving this increased desire for products labeled as “cosmeceutical”?

-- Which 5 ingredient categories really can impact skin and make it behave more normally?

Article Available:

-- Paula Begoun’s 936-word article is available for reprint/use. Please access it at http://www.cosmeticscop.com/learn/article.asp?PAGETYPE=ART&REFER=SKIN&ID=177.

About the Author

Paula Begoun’s books, newsletters, and online publications are the leading source of valuable, straightforward hair-care, skin-care, and beauty information for women, helping them navigate around common misconceptions, outrageous hair-care and cosmetics companies’ claims, and exorbitant costs. Paula is an internationally-recognized consumer expert on the cosmetics industry and has made repeat appearances on CNN, The Today Show, 20/20, Dateline NBC, ABC’s Primetime, Oprah, and The View.

To schedule an interview, or for more information, please contact:

Jen Provo, jen@cosmeticscop.com, 425.988.6084

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Jennifer Provo
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