Virtual Point of Sale Markets and Growth Report From Mercator Advisory Group

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This report is the second of a two-part series concentrating on virtual point of sale. In this report, Mercator Advisory Group examines growth and market adoption in the vPOS market.

This report is the second of a two-part series concentrating on virtual point of sale. In this report, Mercator Advisory Group examines growth and market adoption in the vPOS market. vPOS penetration has gone well beyond traditional retail environments, extending card-present payment processing capabilities to among others: professional services offices, local municipalities and hospitals.

"Competition is fierce at the point of sale. However, vPOS solutions are gaining acceptance in the market as a solution that works with minimal effort," according to Melanie Broad, Research Analyst for Mercator Advisory Group's Emerging Technologies Service and principal analyst on the report. "Growth in vPOS adoption has been increasing steadily and we expect that trend to continue. The ability to leverage payment processing from a PC is invaluable for businesses and organizations and we expect to see vPOS further extend its reach into new markets."

In Virtual Point of Sale Markets and Growth, Mercator Advisory Group examines the current state of the vPOS market and also considers the potential for growth in the point of sale space. The report discusses the applicability of both in-house and hosted vPOS solutions to various market segments by pointing out specific characteristics that might benefit different merchant types. The report goes on to highlight both retail and non-traditional payment environments in which vPOS has found increasing adoption.

The report discusses factors that will lead to adoption of vPOS including aggressive marketing and competition amongst new entrants in the point of sale market. In addition, Mercator Advisory Group's latest report explores macro trends in an effort to identify factors that will indirectly influence vPOS, such as increased access to broadband, falling PC prices and the convergence of legacy ECRS. Finally, the report touches upon some ways that vPOS growth might manifest in the future.

Report Highlights:

1. vPOS is adaptable to a point of sale environment due to easy implementation, an intuitive interface and varied reporting capabilities that allow for exporting of customer transaction data.

2. vPOS is applicable to retail markets providing an alternative option for point of sale transaction processing capability.

3. vPOS has also found adoption in non-traditional payment processing environments such as government agencies and professional services providers that have not traditionally accepted payment cards.

4. Mercator Advisory Group anticipates that virtual terminal providers will continue to introduce card-present capabilities to enable PC-based transaction processing at the point of sale.

5. The market for vPOS will be influenced by non-payment specific market trends such as falling PC prices and increased access to broadband.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at http://www.mercatoradvisorygroup.com.

For more information call Mercator Advisory Group's main line: 781-419-1700.

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Robert Misasi
MERCATOR ADVISORY GROUP
781-419-1700
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