Gold Buckle Network Celebrates First Anniversary of Online Western Network

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First Year Brings High Volume of Subscribers, Traffic for Leading Western Entertainment Portal.

Dallas, Texas –– December 1, 2005 –– Gold Buckle Network™ (http://www.goldbucklenetwork.com), The New Way To Access The West™, is celebrating is first anniversary this month. The online Western sports and entertainment network launched http://www.goldbucklenetwork.com in November 2004 and has generated thousands of subscribers and millions of Internet impressions among Western sports and lifestyle enthusiasts in its first year of operation.

In addition to building a significant subscriber base and driving a high volume of Internet traffic to its online network and store sites, GBN has continued to expand its content offering over the past year. New video programming has been added each month, including top bull riding coverage, Western films, music videos, hunting and fishing series, and many other titles. GBN also streams a growing selection of country music songs from established and up-and-coming performers. GBN offers hundreds of hours of digital Western sports and lifestyle content over the Internet to fans worldwide, and that content continues to grow.

The online network has also forged many major partnerships since late 2004. GBN maintains promotional and content relationships with ProRodeo Films, Outdoor Life Network (OLN) Canada, Universal Music Group, "Country Music Today" magazine, the American Tractor Pullers Association (ATPA), AristoMedia Group, New West Records, Cowboys of Color multicultural rodeo, National Intercollegiate Rodeo Association, Urban America Television (UATV), New West Records, and other organizations.

During 2005 GBN has also developed and executed several successful music, event, and product promotion campaigns. GBN designed and distributed complete promotional campaigns for country music artists including Hanna-McEuen and Sonny Burgess. In addition, Gold Buckle Network developed marketing programs in conjunction with TNT to promote Stephen Spielberg’s 2005 television production of "Into the West." GBN also launched a number of targeted promotions for ProRodeo Films DVD’s and specialty products offered in the GBN General Store.

GBN marketing activities and promotions incorporate the most current technology to maximize impressions, capture data, and measure results. A robust database powers GBN’s industry leading multimedia streaming and content indexing features for viewers. This database also provides GBN management and GBN advertisers with the critical data required for valid marketing return on investment (ROI) determinations. GBN promotions are results-driven and targeted at specific demographics, and these factors have contributed to the success of each 2005 campaign.

"Our first year was exciting and rewarding, and we look forward to many more," says GBN President Christopher F. Hill. "Gold Buckle Network is positioned to continue our growth in 2006 and beyond with more exciting movies, sports and shows, more music, and more unique Western gifts for the millions worldwide who love the Western lifestyle."

GBN has helped popularize Internet-based multimedia entertainment since mid-2004. Leveraging its media streaming technology and building a large content library, GBN has rapidly become the leading online network for the American West. GBN offers viewers hundreds of hours of Western movies, bull riding, documentaries, kids' shows, music and more, all available anytime.

Western enthusiasts can watch and listen to hundreds of hours of Western sports, films, music, and more by signing up at http://www.goldbucklenetwork.com. The process is fast and simple, the GBN service requires no special hardware or software, and nothing is downloaded to the viewer’s PC. All fans of the West can watch rodeo, movies, and TV shows, listen to country music, and shop for unique Western products at http://www.goldbucklenetwork.com.

GBN currently offers free access to its large library of all-digital Western video and audio entertainment and plans to enhance subscriber benefits with affordable monthly memberships offering additional content as well as premium pay-per-view specials. GBN subscribers can watch digital movies and videos and listen to digital music with full play, pause, rewind, and fast-forward functions. GBN extends the reach of entertainment by delivering video and audio content and unique Western-related products to viewers over the Internet directly to subscribers.

About Gold Buckle Network (GBN)

GBN is an online TV network, music source, and department store for everything Western. At http://www.goldbucklenetwork.com visitors watch rodeos and other Western sports, classic full-length Western movies, documentaries, lifestyle programs, kids’ shows and more. In addition, GBN Radio streams digital country music and the GBN General Store offers a great selection of unique Western-influenced products. GBN is The New Way To Access The West — an entertaining and informative online community for millions of Western enthusiasts all over the world. Businesses rely on GBN for one-to-one access to this significant consumer market. For more information about GBN, please visit http://www.goldbucklenetwork.com.

The Gold Buckle Network name, acronym, logo, and The New Way To Access The West are trademarks of Gold Buckle Network, Inc. All rights reserved.

CONTACT:

Liz Lawless, Gold Buckle Network

Phone (214) 929-6884

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Liz Lawless - Public Relations
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