Bootstrap Software Develops Leading-edge Real Estate Search Technology for ColdwellBanker.com

With the recent re-launch of http://www.coldwellbanker.com, Bootstrap Software has brought the cutting edge of search technology to the real estate industry. The Coldwell Banker® network data is in constant flux. Properties are continuously coming on and off the market, and it is vital that the national website reflect these changes in as timely a manner as possible.

New York, NY (PRWEB) December 1, 2005 -- With the recent re-launch of coldwellbanker.com, Bootstrap Software has brought the cutting edge of search technology to the real estate industry. The Coldwell Banker® network data is in constant flux.

Properties are continuously coming on and off the market, and it is vital that the national website reflect these changes in as timely a manner as possible. Such transactional systems are most often supported by relational databases which can be very good at maintaining changing data (OLTP) or reporting on relatively static data (OLAP), but rarely succeed at both. Bootstrap has combined the relational database approach with an indexing search engine that caches data on many dimensions and allows for blazingly fast search results regardless of the scope of the search criteria. The user can search an entire state for 3 bedroom and 2 bath listings as quickly as a single zip code. The independent cache is updated periodically based on changes to the database and is quickly queried by the application even when the database is under heavy load.

In addition to the criteria-based search, Bootstrap has created a geographic search that is unparalleled in other national real estate websites. Searching by map allows the user to see exactly where properties and offices are located and obtain data about them such as price, # of bedrooms, # of bathrooms, addresses, and even photographs, without ever leaving the map.

The overall result is a speedy, interactive experience that gives the end user a satisfying sense of freedom and control while searching.

About the Coldwell Banker® Organization
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2004, Franchise Times magazine's prestigious Top 200 issue ranked Coldwell Banker number one in real estate and number eight among all franchisors. The Coldwell Banker System has more than 3,800 residential and commercial real estate offices and 123,900 Sales Associates in 28 countries and territories. The Coldwell Banker System is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, http://www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial® network is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD). © 2005 Coldwell Banker Real Estate Corporation Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Equal opportunity company. Equal housing opportunity. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

For more information on the Coldwell Banker® organization, please visit their Web Site at http://www.coldwellbanker.com.

About Bootstrap Software

Bootstrap is a technology consulting firm. Bootstrap's versatile team offers a wide array of services. From helping clients develop a cohesive IT strategy to maintaining legacy applications to managing offshore resources, Bootstrap focuses its skills and experience to enable client systems to be most effective. Bootstrap’s advantage lies in leveraging its unique combination of technology, strategy and creativity to bring to bear industry leading advances for its clients.

For more information on Bootstrap Software, please visit our Web site at http://www.bootstrapsoftware.com.

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