Exclusive Maternity Clothing Designs Available in New Catalog from BellaBlu Maternity

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BellaBlu Maternity partners with Serena Maternity to offer exclusive line of maternity clothing and accessories

BellaBlu Maternity (http://www.bellablumaternity.com/) is pleased to announce the expansion of their online maternity clothing store into the catalog market with the publication of their first catalog. Development and production of the catalog began in August 2005 when BellaBlu and strategic partner, Serena Maternity, began designing the maternity clothing to be featured in the catalog.

Known for their funky yet functional maternity clothing, BellaBlu Maternity has been offering maternity apparel and accessories online since March 2004. BellaBlu has featured maternity clothing from Serena Maternity on their website since its inception and the company saw the collaboration on the catalog as a natural fit for their business. “We love what Serena Maternity produces and our customers agree that the designs are hip and comfortable which is important to moms-to-be,” says Jen Varner, president of BellaBlu.

The Serena Maternity line is described as “a great line of basics with style” by Varner. “Our goal in developing this line was to offer maternity clothing for working women and women on the go. It is maternity clothing that’s fashion forward and fun but also wears well,” Varner explains. The clothing designs in the catalog are exclusive to BellaBlu which give their customers the advantage of wearing pieces not found everywhere else.

The exclusive Serena Maternity line is available through the catalog and on the BellaBlu Maternity website. The new catalog will come out four times a year with the Spring 2006 catalog mailing in March. To receive the catalog, please visit the BellaBlu website (http://www.bellablumaternity.com/) and click “catalog signup” in the navigation on the top right.

About BellaBlu Maternity

BellaBlu Maternity is dedicated to providing mothers-to-be with exceptional maternity clothing that is high quality and fashionable. They feature a wide variety of styles – from sophisticated to hip and modern – to bring their customers the freshest looks in maternity clothing. To shop their large selection of maternity clothes please visit: http://www.bellablumaternity.com/.

Company Contact:

Jen Varner

Phone: 888-678-0034

Press Release Contact:

Alyssa Duvall


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