Corporate communications professionals are facing unprecedented pressure to demonstrate their value internally
Lanham, MD. (PRWEB) December 1, 2005
Vocus, Inc. a leading provider of on-demand software for corporate communications and public relations, announced today that Womble Carlyle Sandridge & Rice, PLLC has selected Vocus to help manage and automate its public relations efforts. A full-service business law firm, Womble Carlyle ranks among American Lawyer's 100 leading firms in the country and is a top law firm for companies doing business in the Southeast and Mid-Atlantic states.
According to Elizabeth Clark, manager of public relations at Womble Carlyle, the firm has used other PR tools in the past, but none offered the measurement capabilities needed to analyze and report on its PR efforts. The PR team needed a way to create charts and graphs that demonstrate the success of her department’s campaigns and activities, as well as show the value of PR investments.
“It has become essential for PR professionals to prove the value of their programs to their internal audiences,” said Clark. “Vocus will allow us to easily create electronic clip reports, better manage our ongoing and long-term PR campaigns and produce easy-to-read charts and graphs that highlight our news coverage and activities. We haven’t found another product that has capabilities even close to those of Vocus.”
Vocus provides an integrated on-demand software suite for PR professionals. The product manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. It also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Corporate communications professionals are facing unprecedented pressure to demonstrate their value internally,” said Rick Rudman, President and CEO of Vocus, Inc. “Vocus on-demand software not only helps customers manage campaigns and track news coverage, it also provides unparalleled ability to quickly and easily report on their success, using easily understood charts and graphs.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.
About Womble Carlyle
A full-service business law firm, Womble Carlyle ranks among AmLaw's 100 leading firms in the country and is a top law firm for companies doing business in the Southeast and Mid-Atlantic states. The firm is the 2003 recipient of the Thurgood Marshall Scholarship Fund Corporate Leadership Award, making Womble Carlyle the first law firm ever to receive the highest honor given to a company in recognition of its support of the Fund and its 45 member institutions.
Founded in 1876, Womble Carlyle operates in four states and the District of Columbia with nearly 550 attorneys in nine offices located in Atlanta, GA; Greenville, SC; Charlotte, Greensboro, Raleigh, Research Triangle Park, and Winston-Salem, NC; Washington, DC; and Tysons Corner, VA.