Online Retailers Strategize to Increase Holiday Sales

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Online retailers expanding product lines to increase holiday sales.

This year, retailers and online department stores are using creative strategies to increase holiday sales. Brick-and-mortar stores across the US saw a good start in seasonal sales. Still, many shoppers, frustrated by the crowds and lack-luster promotions, have turned to online retailers for their gift lists.

It is estimated that 40 percent of consumers will purchase at least one gift this holiday season from an online retailer. Yahoo! Shopping reported that their visits rose 52% on Friday, which is surprising considering with an expected jump of only 30%. Sales for Black Friday were actually 22% higher this year than the year before. And by the year’s end, analysts say that over $18 billion will be made in holiday sales over the internet. That is 25% more than in 2004.

Online retailers have certainly caught on to this trend. Many online department stores are rapidly expanding their product lines to offer what could become a beneficial impulse buy. One retailer making the most of that strategy is Hamricks. A well-established retail chain, Hamrick’s Online store ( has not only included a line of holiday apparel as a part of its Christmas focus, but has also added other categories of product that will not only make for great stocking stuffers, but convenient last-minute items as well.

With the recent interest in items seen on TV, ( has added a “TV Items” section, which contains a varied list of attractive items at low prices. The most recent addition to’s ( product line is their University Store. Not only have they launched into the collegiate apparel market with competitive prices, but the variety of products available for an initial launch is quite varied. Everything from clothing to team accessories can be bought right on (, making a nice addition to the sports fan’s gift list.

As consumers continue to shift their holiday spending online, retailers are certainly responding with a variety of products to make the holiday shopping experience a simple one.

**Press release by**


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Linda Tracy
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