Brand Wars: A Laminate Showdown

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Flooring shoppers, prepare for battle! A new war has just begun - a brand war, that is. The new edition of Brand Wars – A Laminate Showdown is now available on its worldwide release. It features comprehensive lab test results and expert opinions on 70 different styles of laminate floors out in the market today. Exclusively available at iFLOOR.com, the article promises to surpass the success of the first Brand Wars article that came out in the late 90s.

Flooring shoppers, prepare for battle! A new war has just begun - a brand war, that is. The new edition of Brand Wars – A Laminate Showdown is now available on its worldwide release. It features comprehensive lab test results and expert opinions on 70 different styles of laminate floors out in the market today. Exclusively available at iFLOOR.com, the article promises to surpass the success of the first Brand Wars article that came out in the mid 90s.

Written by iFLOOR.com’s CEO, Steve Simonson, the new Brand Wars article gives the consumers insight into the pros and cons of different laminate brands based on a rating system. Like the original article (which you can still access at http://www.ifloor.com), the new Brand Wars features 5-star ratings based on a 10-step system with the following categories: Color and Design, Warranty, Ease of Installation, Durability, Customer Feedback, Professional Feedback, Tongue and Groove Strength, Price to Value Ratio, Uniqueness, and Brand Reliability. Two additional categories – each with numeric ratings – were added this time: (1) Moisture and (2) Wear and Tear.

With almost 20 years of experience in the industry, Simonson has become an unofficial authority when it came to floors. Few people may know this but, Simonson got the inspiration to write his article (and subsequently build today’s largest online flooring store) from people who were in desperate search for much needed information. He made the rounds in various flooring forums, going from one discussion room to another, answering queries and writing articles.

On the motivation for coming up with a sequel, Simonson said that it was the “customers’ demands” that prompted him to release another version. A case of déjà vu.

“Due to the popularity of the first article, with over half a million readership stats, we saw the need to give customers more information, in a very detailed way, and for lots of brands,” added Simonson. (You can get your advanced free copy of this new article by signing up to a mailing list, which can also be found in the link above.)

The original laminate Brand Wars article came out in 1996 and was read by more than 30,000 flooring shoppers in the first few months of its release. It was followed by another Brand Wars, this time featuring hardwood floors. Since then, these articles have become an unofficial, standard tool for consumers when buying floors.

And as for future Brand Wars articles, Simonson plans to come out with yearly updates on the two flooring categories, as well as new versions on bamboo, cork, rugs and underlayments.

About iFLOOR.com

Since 1999, iFLOOR.com has been the world's largest online flooring retailer, offering over 60,000 flooring products in the following categories: hardwood, laminate, bamboo, cork, and area rugs. Exclusive educational articles and installation videos are also available on the website.

iFLOOR.com is the 107th largest internet retailer according to the latest edition of Internet Retailer Magazine, and is the 135th fastest growing private company in the United States, according to Inc. Magazine.

More information can be accessed at http://www.ifloor.com.

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Bryan Simonson