The Perfect Gift for This Holiday Season is Relaxed, Silky Hair

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The perfect gift for anyone who dreams of looser curls or silky, relaxed hair is now available from Xenna Corporation. The breakthrough relaxer is called Curlaway™ Gel, which relaxes hair naturally, without harsh chemicals or the damage that high-pH ingredients can cause.

Do you know someone who’s always moaning about how their hair is out-of-control, too curly or damaged from over-processing? The perfect gift for anyone who dreams of looser curls or silky, relaxed hair is now available from Xenna Corporation. The breakthrough relaxer is called Curlaway™ Gel, which relaxes hair naturally, without harsh chemicals or the damage that high-pH ingredients can cause.

Curlaway Gel is a gentle, patented, one-step hair relaxing formula that removes curl as well as frizz, and is effective on all hair types, whether Caucasian, Hispanic or African-American. C. J. Buck, CEO of Xenna, says, “The beauty of Curlaway Gel is that it leaves your hair silky-soft and smooth by gradually removing curl and frizz without the need of a neutralizing step. Just apply and wash out. With Curlaway you control just how much curl to remove for just the look you want. Curlaway hair can be styled into ringlets, sexy, full waves, or with continued use, become ‘Asian’ straight. Even African-American hair responds beautifully with regular applications.”

To Xenna’s knowledge, Curlaway is the only product for home use that contains no harsh alkaline chemicals and won’t cause breakage. It relaxes hair using very gentle, natural ingredients processed from corn and wheat that are low in pH, as opposed to the high pH ingredients in traditional relaxers. All hair types – even children’s hair and previously-permed hair and color-treated hair - can be relaxed with Curlaway safely and gradually, making Curlaway a truly innovative addition to the hair care market. One 6 oz. jar contains 6 to 8 applications.

“The Curlaway Concept is simple,” says Pamela Bissell, Director of Sales for Xenna. “The more you use Curlaway Relaxer, the straighter your hair becomes.” According to the directions and the brand’s website, http://www.curlaway.com, two to five applications (depending on hair type) turns tight curls into looser ones and makes hair highly responsive to a ceramic flatiron - "Only 5-10 minutes to soft, straight hair", reports one happy user. With continued treatments or daily use as a leave-in conditioner, loose curls relax to waves and, eventually silky-straight tresses. For fastest results, the gel is applied to dry or wet hair as a leave-in overnight treatment, rinsed out and then applied again very lightly to damp hair before drying. Since the process is gradual and the ingredients are not alkaline, hair is never damaged.

One user reported, “"I want to encourage anyone thinking about trying this product to DO IT! It really, really works. I am of African-American and Japanese descent and my hair is tightly curled. I have chemically straightened my hair since the age of 13 years (I am now 46 years old). I got into trouble by applying double chemicals because I started highlighting as well as straightening my hair and boy did it fry! I really cannot tell you the difference Curlaway made. I no longer have to apply straightener and my hair is healthy looking again. What a life saver! Love this stuff!!!"

Unlike most products, Curlaway Gel is safe to use over chemically-treated hair, including relaxed and permed, color-treated and bleached hair. Since it is non-irritating to the skin, men and those with short hair, as well as children, can use the product as well. Relaxation lasts 3 to 8 weeks, depending on hair type, and is 100% money-back guaranteed by Xenna.

Curlaway Relaxing Gel will be entering a retail test market in December and Xenna hopes to have the product on retail shelves in the Spring-Summer of 2006. It has been sold in Japan for the past year and is available for world-wide shipment at http://www.outletnutrition.com. Xenna is currently selling Curlaway Gel for $14.99 as a pre-holiday sale price at http://www.xenna.com and http://www.curlaway.com. C.J. Buck says she wants everyone to feel generous this season and give or receive the perfect holiday gift – “drop-dead, gorgeous hair.”

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C. J. Buck
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