Luggage Online Sales up 70% 'Cyber Monday' Weekend

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Luggage Online kicked off the holiday season with a bang. Sales were up 70% from Thanksgiving Thursday through “Cyber Monday.”

Traffic to the site for the same time period was up 29%. "We are extremely pleased with our sales this past weekend. Monday was the biggest day in Luggage Online's history," said Tim Jacobsen, Vice President of Ecommerce. "Cyber Monday's" sales were up 50% from last year, with traffic up 26%.

Backed by a redesigned website, Luggage Online pushed early holiday sales with a 10% off site-wide sale and closeout pricing on several popular lines to produce the record numbers. However, Cyber Monday's numbers are not expected to be their biggest this year. Luggage Online expects to surpass those numbers several times in the coming weeks. "Typically we peak around the 14th of December, although it may be later this year," said Jacobsen.

Luggage Online has been growing at a rate of 40% per year since 1998 and has seen even more of an increase since the launch of their redesigned website in August. "Our newly designed website is playing a big part in growing our business. Conversions are up 27% over last year for the past week", said Jacobsen. The new site, designed by Fry, Inc., features a redesigned layout, improved navigation and search, an improved checkout process, and new shopping tools to make it easier for customers to find just the right product to suit their needs.

Luggage Online is the Internet division of a well-established luggage enterprise founded in 1927. With over 2,000 products by over 80 different brands, Luggage Online offers a selection of luggage and travel accessories that will meet any budget and any lifestyle. Top brand names include Tumi, Samsonite, Kenneth Cole, Travelpro and many more. Luggage Online compliments their wide selection with top-notch customer service by offering free shipping, free returns and a low-price guarantee.


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