Propertycasting Serves Up Real Estate on a Silver Platter

Miami, FL (PRWEB) December 1, 2005

What I Want Podcasting, introduced propertycasting this week to over 2,000 brokers across the country. Propertycasting is the commercial application of podcasting for the real estate industry.

For years now, real estate brokers and associates have been sending out property listing updates on a weekly, monthly and yearly basis. These listings are primarily made up of text information and property database numbers, with a few pictures.

Propertycasting involves the distribution and publishing of video feeds, which offer real estate information, delivered over the Internet or to personal devices such as ipods, for on demand viewing.

This is a new step in the evolution of on-demand real-estate information delivery. It makes it accessible, informative, useful and appealing. This mix presents the real estate industry with a very unique opportunity to reach its target audiences through this new medium.

Those individuals, who are already seeking real estate information actively, will use RSS subscriptions built into each podcast, to receive every propertycast immediately as it updated by the real estate agency. With one click of a button, a user can subscribe to a feed, and any related information that is ever updated to that feed will be automatically processed out to them.

The flexibility of this medium is what will drive the growth of propertycasting tremendously over the next few years. Currently, the most useful application for real estate organizations is to compliment already existent real estate web pages with audio and video feeds. These propertycasts detail important notices and information that may be prudent, along with a quick marketing pitch from a broker. These can be used for seasonal marketing activities, special events, or monthly updates.

Here is a sample propertycast from What I Want Podcasting:

http://whatiwantpodcasting.com/pods/video/PropertyCast_Large_Windows.wmv

"For years now, associates and brokers have been sending out property listing updates. Now with propertycasts, they be inserted into your existing listing pages." says Ryan Hoback, Chairman of What I Want Podcasting. “Most firms have numerous web pages which deliver real estate information in text format and picture format. By including a video link on that page it gives the user a much more effective method of delivery, resulting in a higher impact rate than normal listing announcements. It is a very powerful marketing & sales tool." Hoback continues.

The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger.

There are numerous uses for propertycasting currently, and over the next few years it is expected to explode in popularity. It is beneficial to institutions, as well as the consumer, and it should be a very viable sales tool in any real estate organizations’ operations.

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