African American Owned Auction Site Making a Big Splash With Online Shoppers at

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Online shopping among African Americans has been boosted by the launch of The introduction of this new shopping location has generated a spike in new activity for Columbus-based iZania, LLC.

Launched on Black Friday, iZania Market is quickly becoming a very busy online shopping destination for members and visitors to the iZania Black Networking Community. “We are quickly filling 25 categories with hundreds of items for auction and Buy Now sales. Collectibles, Home and Garden, Art, and Health & Beauty Products are leading the way,” say Roger Madison, CEO. “We have also opened 14 Stores at iZania Market, where merchants can display their own line of products.”

iZania Market is an auction site developed to facilitate greater participation in Black online shopping. A full range of products, including unique ethnic items not readily available in the mainstream marketplace can be found. This marketplace offers a full-feature menu of options that make it easy for individuals, small businesses, entrepreneurs, and corporate merchants can trade with one another.

The iZania Market® provides online shopping opportunities for sellers and buyers who are individuals, small businesses, growing enterprises, and giant corporations – all in one marketplace. “We understood that nearly everything can be sold over the Internet, and that could provide tools to assist small entrepreneurs who did not have the infrastructure to support their own Internet sales,” says Madison. He aims to make this the most popular shopping destination for Black Online shoppers. “At you can set your own prices, buy and sell goods, or promote your own online store.”

About iZania, LLC

iZania LLC ( and is a Columbus, Ohio-based company, formed to connect Black entrepreneurs, professionals, and consumers online. iZania’s goal is to create the world’s most extensive “Virtual Black Community,” to accelerate the growth of e-commerce, and help the descendants of Africa to act in our self-interests.

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Roger Madison
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