Groove Rock Gear Invents “In Your Face!” Hangtag Co-Brand Advertising Campaign for Musicians

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Featured artists take advantage of avant-garde approach to marketing independent bands and major artists with Groove Rock Gear’s innovative apparel hang tags.

Groove Rock Gear, Inc. today announces that it has revolutionized its co-brand marketing strategy by featuring artists not only on their website but also on their apparel hangtags. The design of the tags is in the form of a concert ticket which features both the Groove Rock Gear™ brand and that of the featured artists name and website. This gives bands a new and innovative way to get their names recognized by people in the 16 – 35 year old market. The “In your face!” campaign influences the consumer to look directly at the custom hangtag developed by Groove Rock Gear™ when they are ready to wear the products. In addition, the core mission of Groove Rock Gear™ is to promote charity and artist advocacy, which they also integrated into the hangtag design. This marketing solution is available exclusively through Groove Rock Gear™.

Groove Rock Gear™ an online music media and apparel company, disclosed today they have hangtag’s developed for signed groups such as the Rhythm (http://www.rhythmonline.com) which are using Groove Rock Gear’s™ promotional corporate sponsorship to increase the awareness of their recently released CD ‘The Forward Concept’ (2005 EMG/Lightyear/WEA.) In addition to the hangtag “In your face!” promotion, chosen featured artists will get radio airplay on the radio station Groove Rock Radio™, (http://www.grooverockgear.com/radio), and the chance to wear exclusive merchandise. This new promotion is not just available for major artists but independent music groups can take advantage of the innovative marketing tools that is provided by Groove Rock Gear™. Available at http://www.grooverockgear.com, products range from ring-tones, accessories and apparel for juniors, men and women, including themes such as rock, hip-hop, and punk.

“I felt this was the best way for us to leverage our hangtags, which is required to be included with all of our apparel merchandise, while giving bands a direct to consumer advertisement.” said Aaron Beegle, President of Groove Rock Gear™. “Our target customer is looking for the newest and freshest music and clothing, which we provide though our featured artist program and our unique tees and accessories. Groove Rock Gear is tying technology, music and fashion together. My partners and I met on Myspace (http://www.myspace.com) and we developed this company to meet the needs of indie artists who don’t have the resources to develop their own custom apparel and marketing campaigns.”

About Grooverockgear.com

Groove Rock Gear™ is designed for both men and women who want to look good and feel good by providing urban contemporary clothes, merchandise and creative marketing opportunities for people in the music and entertainment industries. Groove Rock Gear™ will use its unique designs to fuse music, fashion and charity together to create the ultimate lifestyle brand designed by people from the entertainment, fashion design, and cosmetology industries. Groove Rock Gear™ provides the complete look from head to toe. Groove Rock Gear™ has a unique business model focusing on mostly sweatshop free or organic garments, and a social conscious corporate mission: Proceeds from every purchase will go towards charity. Groove Rock Gear™ is the first virtual music media company that not only has a clothing brand but also an internet radio station, online ring tone website, music marketing, online community fan base and stylist advice. Additional information on Groove Rock Gear™ is available at http://www.grooverockgear.com

About Aaron Beegle

Nashville Independent Rock/Soul artist Aaron Beegle has grabbed the attention of listeners around the world. Mr. Beegle has fused a rock/soul blend both vocally and musically to create a sound uniquely his own and is seen as a pioneer of Groove Rock. Currently he is working with Dojo Productions (http://www.dojopro.com) and major studios in Nashville. The song 'Breaking Time' [2003 version] was featured on Garage Bands (http://www.garageband.com) Groove Rock front page. Featured awards including best male vocals, best keyboards, Grooviest Rhythm etc. 'Resisting Red' climbed the charts (topped at #1 for two weeks) on Internet radio stations nationwide. In addition to being a singer, musician and songwriter, Mr. Beegle is also Groove Rock Gear’s™ president. For more information on Aaron Beegle, including downloads and photos go to http://www.aaronbeegle.com.

About Rhythm

Rhythm has quickly amassed a loyal fan base nationwide. They are a group that offers the listener a unique and original sound. They have toured worldwide and this September released their debut CD The Forward Concept (EMG 2005). Rhythm is comprised of lead singer/keyboardist Reggie Scott, bass guitarist Drew (Droo) D'Anna, and lead guitarist Eric Bowman, as well as Tim (Tymm?) Scott on trombone and Tim (Mace) Macon on the drums. For more information on Rhythm, including tour dates and photos, go to http://www.rhythmonline.com

Editors Note: Hi-resolution images of the artwork at Groove Rock Gear™ are available. To make a request, contact Laurie Champagne, 760-715-9054.

MEDIA CONTACTS

Rhythm

Management

Jimmy Swan

310-696-1429

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Laurie Champagne
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