New York Cosmetic Surgeon Gets Extreme Makeover

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Dr. Mark Erlich embraces the automation for fast, affordable website updates.

New York-based cosmetic surgeon Dr. Mark A. Erlich uses new web-based technology by Etna Interactive to quickly and inexpensively maintain a before-and-after photo gallery of his patients.

Dr. Erlich knew that his potential patients wanted to see his case results online, but the expense and difficulty of transmitting photos to his old webmaster discouraged regular gallery updates. With the new Photo Gallery management system from Etna Interactive, virtually anyone in the practice with the most basic online experience can maintain the before-and-after gallery in real time.

During each of the last six years Etna Interactive has surveyed Internet users considering cosmetic surgery about what they hope to find at cosmetic surgery websites. The most common answer is always before and after photos. Its technology makes it easy for staff in the cosmetic surgery practice to manage their own detailed gallery of before and after photos. It saves time, money, and encourages the practice to give their online visitors more of what they want.

Mark A. Erlich, MD, is the Director of Profiles & Contours - The New York Center for Plastic Surgery. This center offers cosmetic surgery and medical spa services that enhance the face, breasts, body, and skin. Patients count on an impeccable reputation, and are comforted in knowing that the center is one characterized by experience, professionalism, conscientious care, and attention to safety. For more information about Dr. Erlich’s practice, please visit their website!

Etna Interactive provides cosmetic surgeons with one source for rapid, reliable, results-oriented Web marketing and Web design.

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Ryan Miller
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