Luxury Hand-Crochet Atelier Debuts

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Luxury Hand-Crochet Atelier Debuts that specializes in women's intimate apparel, loungewear, and ready-to-wear in cashmere and silk.

A new company dedicated to luxury, hand-crocheted intimate apparel, loungewear, and ready-to-wear debuts today. Inspired by the sylph swans and buxom bombshells of the past and present comes this new line of high-end crochetwear, reinvented: CharmaineLouise.

The collection is comprised of four distinct lines that showcase the beauty of the art of crochet while offering sophisticated, versatile pieces for every woman: the glamorous Diana, classic Lena, flirty Ginger, and the ultimate style maven Jackie. The lines range from $360.00 to $1,845.00 and are available exclusively online at Complimentary holiday shipping is available from November 28 to December 12, 2005.

“Developing this new collection is a joy and the culmination of a lifelong dream,” says Charmaine Louise Shelton, Chairman and CEO of CharmaineLouise New York, Inc. “After eleven years as an advertising and marketing executive in the publishing industry, I taught myself to crochet while I recuperated from a fall and turned an unfortunate situation into a new career by creating a company whose focus is to encourage our clientele to surround themselves in a luxurious lifestyle. The collection offers women stylish choices, high-quality, and above all, a sexy edge, just like the women who inspired the lines.”

“CharmaineLouise offers timeless, effortlessly chic pieces whose versatility transforms them from intimate apparel to ready-to-wear, taking you from the bedroom to the boardroom to the ballroom,” adds Mia. L. Shelton, Chief Marketing Officer.

Each high-end piece in the CharmaineLouise collection is hand-crocheted in the most sumptuous, hand-dyed cashmere, silk, and cotton yarns. In addition, each line is characterized by a distinctive signature crochet stitch, all made with the discerning woman in mind who prefers to set, rather than follow, trends. The Fall/Winter 2005 Collection highlights include an eight-ply cashmere, maxi-length kimono in jet, liquid platinum colored tunic, and romantic capelet with flirty velvet ribbon closure in amethyst, each with a matching bikini. CharmaineLouise will also take custom orders, celebrating the art of couture reinvented in hand-crochet. A new collection will debut each season.


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Charmaine Louise Shelton
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