Catastrophic Pension Fund Results Move Baby Boomers to Start Own Internet Businesses
Hundreds of UK Baby Boomers packed an invitation-only London Internet Marketing Bootcamp to learn the insider's secrets to marketing their business ideas on the World Wide Web.
(PRWEB) December 5, 2005 -- Poor pensions results tied with vanishing pensions if your company goes bankrupt has driven any people to start looking out for their own retirement. One increasingly popular option is starting a asmall business.
Derek Gehl, CEO of the Internet Marketing Center, spoke at an invitation-only group of entrepreneurs recently in London, England, where he revealed all his strategies for building a successful Internet business.
Gehl held nothing back as he took the group through the exact same process that rocketed the Internet Marketing Center to over $54 million in sales over the past decade - all of it online.
Gehl shared the stage with Scott Paton, Dean of Blogonomics and Podology. Paton's two hour address clearly set out how to use Blogs, RSS Feeds, and Podcasting to build credibility, reach untapped markets, and attain celebrity status in your field.
"I was absolutely amazed at the reception to my blogging and Podcasting strategies," Paton said. "I knew that entrepreneurs in the UK and Europe were looking for an edge like this, but I never expected a standing ovation."
Paton, who is author of "Podcasting Unleashed", http://www.podcasting-unleashed.com, found that most businesses don't realize how easy it is to Podcast and reach the 38% of the population who are auditory learners and rarely read.
"If you search "golf" in Google, there are 247 million results. How can you hope to be found?" continued Paton. "If you check for "Golf" in Yahoo's beta Podcast search, you will find 27 results. If I was in the golf business, I think I would have a much better chance of reaching my market with a Podcast."
Add to that this fact: Podcast listenership is doubling every 3-4 months and you can see why Baby Boomer entrepreneurs in the UK are so enthusiastic about Podcasting and building their own retirement fund.
For more information, visit http://www.podcasting-unleashed.com, call Scott Paton at (604) 945-9211.
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