Franklin & Seidelmann Subspecialty Radiology (F&S) Adds Nationally Recognized Musculoskeletal Radiologist And Invests $4 Million to Build Infrastructure

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Franklin & Seidelmann Is Poised To Serve The Growning Market For In-Depth Intrepretations By Subspeciality Radiologists

Franklin & Seidelmann Subspecialty Radiology (F&S), a leading subspecialty radiology interpretation provider, today announced the recent signing of Dr. Tommy Pope, professor of radiology and orthopaedics at the Medical University of South Carolina in Charleston, SC., to expand its network of 22 nationally renowned subspecialty experts.

In addition, the company announced plans to invest $4 millions dollars in its technology infrastructure, radiologist recruiting, marketing efforts, and expanded headquarters space to fuel the company’s explosive growth. Since 2001, F&S has experienced more than 50 percent CAGR in total study volume, number of clients and revenue and went from two to 22 radiologists.

Looking to the future, F&S is well poised to manage the demand it is experiencing for dedicated musculoskeletal, neurological, body, cardiovascular and oncologic interpretations.

The growth in subspecialty radiology is being driven by advanced modality technology, new, rapidly changing applications for these modalities, and a growing demand for sophisticated interpretation requirements from specialized clinicians.

This, combined with the shortage of general radiologists and an even greater need for subspecialty radiologists, positions F&S to lead the way with its nationally recognized team of subspecialty experts, including Dr. Javier Beltran, chairman of the Department of Radiology at Maimonides Medical Center and clinical professor of radiology at the State University of New York Health Science Center at Brooklyn. F&S is uniquely positioned to be a leader in subspecialty radiology because of four key factors:

  • Expert Radiologists – A network made up entirely of dedicated, experienced, remote subspecialty radiologists with a narrow and deep focus of clinical specialty, modality, body part and pathology. Prior to joining, F&S doctors must be board certified, have three to five years of experience including academic experience and/or fellowship, have read at least 10,000 studies within their subspecialty, are published, and are motivated to focus exclusively on their subspecialty;
  • Standards – F&S maintains a high level of quality and consistency across interpretations through training, utilization of a standard lexicon, a rigorous quality control process and peer consultation;
  • High Study Volume – Each F&S radiologist interprets an average of 10,000 studies annually in their area of specialization to build and maintain expertise compared to the typical 3,000 or less subspecialty studies experienced at most traditional radiology environments; and,
  • Proven Infrastructure – A sophisticated radiology workflow system ensures fast and secure distribution of information, images and reports between clients, radiologists and referrers. F&S provides consultation on such topics as modality protocol development, IT support and lectures on subspecialty education to clinicians.

This specialized approach to providing radiology services results in a number of important advantages that benefit healthcare providers and patients, including improved healthcare by providing the patient with the most accurate, detailed interpretation, and offering medical providers immediate access to subspecialty expertise regardless of their geographical location, in addition to a competitive advantage through more clinically astute interpretations.

F&S’ client Key West Diagnostics, located in Key West, FL, found the quality of F&S’s reports to be a competitive advantage and helped jumpstart the new imaging center’s referral base.

“F&S allowed us to effectively compete with the local hospital by enabling us to provide our referrers with thorough, detailed reports from the F&S team of subspecialty experts who were easy to work with and who provided frequent consultation assistance with fast report turnaround times,” explained Bob Dias, owner of Key West Diagnostics.

A key challenge facing radiology today is the ability to provide enough volume of subspecialty studies in traditional radiology environments in order for radiologists to develop the level of knowledge and experience required to be a true expert, which in some cases nears 30,000 to 50,000 studies per year.

“In order to maintain referrals, a radiologist needs to ‘speak the language’ of the referring clinician at the same or higher level of knowledge,” explains Dr. Javier Beltran. “This can be achieved only when a radiologist is dedicated to that specialty.”

F&S is not just another teleradiology provider. The company’s focus is on the delivery of highly specialized interpretations, and due to the advancement of teleradiology systems, it is easier to securely distribute information, images and reports across geographically dispersed locations.

“Teleradiology is the vehicle through which we can efficiently deliver subspecialty expertise to our clients, but the quality and differentiation of our doctors, and the resulting interpretations, are really what our business model is about,” explains Dr. Frank Seidelmann, CEO, Franklin & Seidelmann Subspecialty Radiology.

F&S has also expanded its executive management team. New members include: Scott Seidelmann, president, formerly a partner at Ericsson Venture Partners, a communications and IT venture capital firm based in New York, and co-founder of RIS Logic, a radiology software company, which was acquired by Merge Healthcare in 2003; Ethan Cohen, chief operating officer, formerly the chief technology officer of MedQuist; Jeff Davies, vice president of sales, formerly vice president of sales at RIS Logic/Merge Healthcare; and Christine Boehm, vice president of marketing, formerly in senior marketing management positions with Agfa Healthcare and RIS Logic/Merge Healthcare. Since June 2005, 20 support staff positions have been added as well.

About Franklin & Seidelmann Subspecialty Radiology (F&S)

Franklin & Seidelmann Subspecialty Radiology is a leading, national subspecialty radiology provider in the U.S. serving imaging centers, radiology groups, in-office practices, specialty clinics and hospitals. Clients include physicians who support several NFL, NHL, NBA, The X-Games, WWF, NCAA and WNBA teams. The F&S network of more than 20 doctors include: board certified musculoskeletal, body, and cardiovascular specialists, and neuroradiologists with Certificate of Added Qualification. F&S radiologists have advanced training in 3.0T and 1.5T MRI, MDCT, and PET/CT. F&S utilizes a sophisticated teleradiology platform to deliver reports quickly and securely to clients and referrers. Founded in 2001 by two pioneer subspecialty teleradiologists, F&S is located in Cleveland, OH, with more than 140 customers and 90 employees. Visit http://www.radreports.com for more information or call 1-888-4FSRADS (888-437-7237).

Corporate Headquarters:

Franklin & Seidelmann Subspecialty Radiology

23625 Commerce Park, Suite 204

Beachwood, OH 44122

Contacts:

Christine Boehm

VP of Marketing

Franklin & Seidelmann

Cell: 216-849-0716

Office Phone: 216-255-5700

or

Todd E. Appleman

The Appleman Group

Cell: 216-849-0716

Office Phone: 216-255-5700        

Cell: 213-447-7662        

Office: 323-850-7664

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