Chikka Asia Penetrates Indian Market With Mobile IM Software

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CHIKKA Asia Inc. is set to launch its mobile instant messaging service in India this month, company officials said Friday.

CHIKKA Asia Inc. is set to launch its mobile instant messaging service in India this month, company officials said Friday.

The company said the company has inked a deal with media giant India Times in May 2005, which later blossomed into partnerships with at least 11 Indian operators, Junie Agcaoili, director of corporate communications, told INQ7.net

"Our partnership with India Times has allowed us to connect with the Indian telcos," Agcaoili said.

These Indian operators include Airtel, Idea, Spice, Hutch, Dolphin, RIM, Smart Alliance GSM, and soon, BPL mobile, Tata Indicom, CellOne, and Aircel, he said.

Agcaoili said that some of the Indian operators have "soft launched" Chikka in India in early July 2005.

"This speaks well of the Filipino talent in providing mobile solutions to other markets. Indian operators indeed look to Filipino mobile solution providers for solutions. In our case, we believe that Chikka is perhaps the first Filipino company to have penetrated the Indian mobile market," the executive added.

Apart from India, Chikka Asia has also established operations or partnerships in China, and the United States. Chikka has already partnered with the US carrier Cingular in North America this year, and is currently in testing its mobile instant messaging service with T-Mobile and AT&T.

About 25 million people have subscribed to Chikka's mobile instant messaging service, the company said. The service lets PC users send text messages to mobile subscribers, and vice versa.

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Louie Cale
CHIKKA.COM
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