TopRank Online Marketing Doubles-Up on Thought Leadership at Search Engine Strategies (SES) Conference

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TopRank Online Marketing President, Lee Odden, and SEO Manager, David Temple, share insights into building better online PR and global search marketing practices.

TopRank Online Marketing, a leading search engine optimization firm based in Minneapolis, MN, is doubling up on thought leadership at the Search Engine Strategies conference in Chicago. Lee Odden, President & Founder, and David Temple, SEO Manager, will be speaking at the conference on December 5 and 6, 2005.

Lee Odden , a search engine industry expert who has been cited by business publications such as U.S. News and World Report, the Minneapolis Star Tribune and the DM News, will participate in a session entitled “News Search SEO”. This panel will discuss using tactics such as press release optimization to gain visibility on news search engines including Google News and Yahoo News to drive traffic and sales.

“News search engines present a very promising marketing channel for companies,” said Odden. “Press release optimization is a delicate balance of creativity and keyword optimization that is quickly gaining prominence in the marketing arsenals of top online marketing firms.”

The optimization of a press release involves strategically placing keyword phrases in the title and press release body to help drive a company’s search engine ranking for those specific keyword phrases on news search engines. Releases can also be syndicated using RSS and promoted on blogs and news web sites.

TopRank’s SEO Manager, David Temple , will be presenting “Global Search Landscape” which looks at search engine marketing and optimization from a global perspective.

Temple, who is an expert in Asian search marketing, has lived and taught in China, Japan and the Philippines and brings great experience to this area of search marketing.

“Living in Asia gave me a deep understanding of the culture, business and communications practices,’ said Temple. “Search marketing in Asia is a largely untapped resource that can provide enormous business opportunities for both Asian countries and the U.S.”

Join Lee at Search Engine Strategies – Chicago

Session: News Search SEO

Date: December 6, 2005

Time: 10.15-11.30

Location: Hilton Chicago, 720 South Michigan Avenue, Chicago IL 60605

Join David at Search Engine Strategies – Chicago

Session: Global Search Landscape

Date: December 5, 2005

Time: 1.45-3.15

Location: Hilton Chicago, 720 South Michigan Avenue, Chicago IL 60605

About TopRank Online Marketing (

TopRank Online Marketing is a Minneapolis based search marketing agency offering integrated search engine optimization, online public relations and blog marketing services for increased sales and brand visibility online. Clients range from B2B high tech firms to industrial - manufacturing companies to retail consumer goods merchants.

Founded in 2001 by veteran online marketer Lee Odden, TopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa's Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (, the Search Engine Marketing Council of the Direct Marketing Association (, on the Board of Directors for the Minnesota Interactive Marketing Association ( and has been ranked as a top ten SEO firm by

TopRank Online Marketing

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Jolina Pettice

Misukanis & Odden


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