Michael Bosworth, Leading Marketing And Sales Expert And Noted Author, Joins Knowledge Factor Team

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Michael Bosworth, one of the best-known authors and trainers in the sales and marketing world, has joined Knowledge Factor’s Board of Advisors, the Company announced today. Bosworth, Co-Founder of Customer Centric Selling, author of the best-selling Customer Centric Selling and Solution Bosworth Will Serve as a Company Advisor and Business Partner: Selling books and well-known trainer and speaker, will lend his experience to Knowledge Factor’s rapidly growing marketing and sales team. The two companies will collaborate on jointly developed training programs and products.

Michael Bosworth, one of the best-known authors and trainers in the sales and marketing world, has joined Knowledge Factor’s Board of Advisors, the Company announced today. Bosworth, Co-Founder of Customer Centric Selling, author of the best-selling Customer Centric Selling and Solution Selling books and well-known trainer and speaker, will lend his experience to Knowledge Factor’s rapidly growing marketing and sales team. The two companies will collaborate on jointly developed training programs and products.

“To be able to tap into the experience of someone of Mike’s caliber is a strategic coup for us,” said Pat Engstrom, Knowledge Factor’s founder and chairman. “Mike Bosworth is revered by many sales people as one of the top consultants in his field. The opportunity to jointly develop innovative corporate training tools on our unique training platform will take sales and marketing training to a whole new level.”

“All training, no matter what kind it is, is about mastery,” said Bosworth. “You can have the best training in the world, but if you cannot get results, it’s not the best in the world. Knowledge Factor has a training platform that comes as close as anything I’ve seen to guaranteeing mastery.”

Knowledge Factor’s patented Confidence-Based Learning Suite is a customizable online assessment and training platform that does several things that traditional assessment programs cannot do:

  • eliminate the effects of guessing in the testing and certification process;
  • identify and correct misinformation that exists within individuals and organizations that can lead to risk and liability; and
  • cultivate a learner’s knowledge and confidence simultaneously.

Bosworth and Knowledge Factor assert that most training suffers from the fact that some people can guess the correct answers in the assessments that follow training. As a result, companies have no way of accurately measuring the effectiveness of their training, and therefore cannot accurately predict the performance of individuals. Furthermore, people who guess correctly on tests put their companies at risk – sometimes significant financial and legal risk – should they make a mistake.

“Implemented in the marketing and sales arena, a training program based on Knowledge Factor’s Confidence-Based Learning and Assessment program could become one of the best predictors of success for a marketing and sales team,” Bosworth continued. “Who wouldn’t want to know that their sales team totally understands the company’s product messaging and sales processes? This will be a breakthrough – in sales and every other market Knowledge Factor enters.”

“Combining the best trainer in the business with the best training platform on the market is a sure recipe for success,” Engstrom added. “Every ‘customer centric’ sales organization should be excited about this.”

Knowledge Factor, Inc.

Founded in 2000, Denver-based Knowledge Factor is a leader in competency assessment and remediation. In 2003, the Company became the owner of a patented and effective methodology it calls Confidence-Based Assessment, or CBA, which has become the foundation for its unique offerings. The Company’s CBA&L suite of products measures competency, certifies learning and provides a rapid and targeted learning solution to organizations and individuals. For more information, go to http://www.knowledgefactor.com.

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